How to type Apple logo  on iPhone, Mac, Apple TV, Windows & more

Your devices let you type the Apple logo symbol, but it isn’t obvious. This is what the special Apple logo character looks like typed out: 

Some people find entering the logo symbol useful for referring to products such as Pay or Music like in Apple’s marketing copies. Others will be pleased to just save a few characters in social media apps like Twitter and Instagram.

As you’ve likely noticed by now, your Mac keyboard lacks a dedicated Apple symbol key despite this special character being actually available to type out on your devices. So, we show you how to type or enter the Apple logo on your Mac, iPhone, iPad, Apple TV, Windows PC and any web browser.

Black Apple logo with no background

Apple logo on foreign platforms

The Apple logo character renders properly across any iPhone, iPad, iPod touch, Mac, Apple TV, or Apple Watch. It can be typed using the iOS, macOS, and tvOS software. In watchOS, Dictation and Scribble provide no way to enter the Apple logo whatsoever.

On foreign platforms and web browsers like Google Chrome, Firefox, and Microsoft Edge, the symbol may show as a simple square, a strange character, or something entirely different. This isn’t Apple’s fault.

Both the Windows and Apple logos are in the private use area of the ASCII extended character set because the standard Unicode set lacks corporate logo characters. Due to different implementations, these special symbols don’t show as visible on other platforms.

Apple logo symbol codes

The Apple symbol is included in the ASCII extended character set with these values:

  • Decimal: 240
  • Hexadecimal: F0
  • Unicode: U+F8FF

TIP: Visit the website to find numeric values of special characters.

Follow along as we teach you how to properly type the Apple symbol on your iPhone, iPad, Mac, Apple TV, or using non-Apple platforms such as Microsoft Windows.

How to type Apple logo

Here’s how to enter the Apple logo with your devices.


To type the Apple symbol on your Mac, use the following keystroke combo:

Option – Shift – K

The shortcut works with the standard US-English keyboard layout.

To visualize character placement on the Mac keyboard, choose the option Show Keyboard Viewer from the Input Source popover in the macOS menu bar.

Alternatively, venture into System Preferences > Keyboard > Input Sources.

The Apple logo symbol shortcut shown in macOS Keyboard Viewer feature

This Mac keyboard shortcut produces the Apple logo symbol

Keyboard Viewer helps visualize key assignments for special symbols. To reveal additional hidden characters, press a modifier key like Control or Command.

If your Mac’s keyboard is something different like ABC – India, pressing Option – Shift – K will enter a different symbol, like a degree sign. While working on this article, I found that you can type the Apple logo using the above key combination if your English keyboard is Australian, British, Canadian English, Irish, and Dvorak. Certainly, more languages may support this but I tried just the English ones.

International users who rely on world keyboards with different layouts than the standard US QWERTY keyboard or one of the above keyboards, can add the US English layout via the Keyboard preference pane and switch to it in order to enter the Apple logo symbol. To do this, go to System Preferences > Keyboard > Input Sources > plus button and add English US keyboard.

Input Sources in Keyboard Preferences on Mac

You can switch between your various keyboard by clicking its icon in Mac’s menu bar.

Change keyboard from Mac menu bar

As a more elegant solution, create a custom text replacement as outlined further below.

iPhone and iPad

macOS’s Option – Shift – K keyboard shortcut has no alternative on iOS.

There’s no Keyboard Viewer on iPhone, but iOS includes a dedicated feature for entering phrases and special symbols, called Text Replacement. Also found in macOS, it automatically replaces a word or a phrase with custom text, like turning “(c)” into the copyright symbol.

Here’s how you can use Text Replacement to type the Apple logo on iOS:

1) Open Settings on your iPhone or iPad.

2) Tap General Keyboard.

3) Tap Text Replacement.

4) Hit “+“ in the top-right corner to create a new text replacement.

5) Copy the Apple logo symbol  from this post on your iOS device. Tap and hold next to Phrase, then select Paste from the bubble menu to insert the symbol.

The Text Replacements feature lets you assign the Apple logo symbol to a custom phrase

6) Tap next to Shortcut and enter a custom snippet to be replaced with the Apple logo. I use “appl,” but you may choose another snippet (to avoid triggering the replacement by accident, use a unique letter combination that isn’t a part of any common word or phrase).

7) Tap Save in the top-right corner to finish making changes.

Your shortcut will automatically expand into the Apple logo symbol as you type.

Now you can easily enter the Apple logo using your iOS device or Mac into your emails, texts, documents, notes, and more. Simply hit the space bar after typing the “aapl” shortcut and the system will replace it with the Apple logo character.

Text replacements are kept in sync across iOS and macOS through iCloud so you can use the same shortcut to type on the Apple logo symbol on your Apple devices.

And if you pair a Bluetooth keyboard with your iPhone and iPad, you can enter the Apple logo symbol by pressing the same Option – Shift – K keystroke like on your Mac.

Apple Watch

As mentioned, there’s currently no way to type the Apple logo with your Apple Watch.

Dictation and Scribble, the two primary input methods in watchOS, won’t let you enter the Apple symbol using your voice like you can with punctuation and formatting.

The Apple logo symbol shows as visible on Apple Watch, but you cannot type it out using watchOS's Dictation or Scribble feature

Thankfully, the logo does show as visible on the watch in apps like Messages and Reminders because it’s included in the default fonts of the watchOS operating system.

Apple TV

To type the Apple logo on your Apple TV, do the following:

1) Go to Settings > Remotes and Devices > Bluetooth on your fourth-generation Apple TV, Apple TV 4K, or later. For earlier models, go to Settings > General > Bluetooth.

2) When Apple TV finds nearby Bluetooth devices, select your keyboard from the list.

3) If asked, enter the four-digit code and press Enter.

4) Navigate to the section of an Apple TV app that accepts text, like YouTube’s search feature.

5) Press Option – Shift – K on the wireless keyboard to enter the Apple symbol.

tvOS also supports entering the Apple symbol via an external keyboard or a remote keyboard on an iPhone or iPad

Pair a wireless keyboard with your Apple TV to type the Apple symbol faster

Just like that, the symbol is written out on your TV!

Apple TV Remote app

If you don’t have a wireless keyboard for your Apple TV, use your iPhone for typing:

1) On your iPhone or iPad with iOS 11 or later, open Settings > Control Center > Customize Controls and tap “+” next to Apple TV Remote.

2) Be sure to set up a shortcut on your iOS device that will replace “appl” with “”, as explained in the iPhone and iPad section dealing with Text Replacements.

3) With the Apple TV Remote widget added to your iOS Control Center, highlight any text input field on your Apple TV using your Siri Remote.

4) On your iPhone or iPad, open Control Center and tap the widget you just added, then choose your Apple TV from the list and enter the four-digit passcode that appears on the Apple TV screen, if necessary. Alternatively, press a notification that pops up on the Lock Screen of your iPhone upon selecting a text field on your Apple TV.

Entering the Apple logo symbol using the Text Replacement feature in conjunction with the Apple TV Remote widget in Control Center on an iOS device

The Control Center widget works only with the fourth-generation Apple TV, Apple TV 4K and later, and requires an iPhone or iPad with iOS 11 or later.

Tutorial: Stopping the Apple TV remote keyboard from showing up on iPhone or iPad

Owners of older Apple TV models are free to download the Apple TV Remote app or the iTunes Remote app from App Store and set it up to remotely control your set-top box. You’ll be able to type the Apple logo and access additional features, like Now Playing and Game mode.

You may want to type the Apple symbol when renaming your Apple TV, for instance

Renaming my Apple TV as TV

Entering the Apple symbol on Apple TV using the Dictation feature is unsupported.


As mentioned earlier, the Apple symbol is defined in the extended ASCII character set in one of a private-use character points intended for apps and devices that need to display glyphs unspecified by the Unicode standard.

Unicode, however, doesn’t contain any corporate logos as part of the standard character set. That’s why the Apple symbol in a PDF or Word document in most cases won’t show as visible on non-Apple platforms like Windows and Linux.

On Windows, there are many ways to enter special characters. We’ll focus on alt codes which require holding the Alt key while typing a 4-code decimal value.

You can find the full Unicode character code list at

1) Open a document where you’d like to insert the Apple logo symbol.

2) Be sure that the Num Lock key is on, then press and hold the left Alt key.

3) Press “0” on the numeric keypad.

4) Press “2” on the numeric keypad.

5) Press “4” on the numeric keypad.

6) Press “0” on the numeric keypad.

An image showing a numeric keypad of a typical Windows PC keyboard.

Image courtesy of Wikipedia

Note: you must put in the leading zero even though the character’s decimal code is “240.”

If your laptop lacks a numeric keypad, do this:

1) Open a document where you’d like to see the Apple logo symbol.

2) Press F 8 F F on the keyboard (the Unicode value of the Apple logo symbol).

3) Press Alt-X.

The Apple symbol will be inserted at the current cursor position.

In certain Microsoft apps like Word, Excel, PowerPoint, and Outlook, there are dedicated options for entering special characters. To see a graphical representation of special symbols in Windows, open the stock Character Map app (charmap.exe).

The alt-code trick won’t work if your chosen font lacks the Apple logo definition.

In that case, switch to the Baskerville Old Face font in Character Map, select the Apple logo, click Select and choose Copy to put the character on the system clipboard.

From there, you can paste it into other apps using the standard Ctrl-V shortcut.


The Apple logo or any other special character or symbol can be typed out in your blog posts or webpages by using the HTML entities hexadecimal notation followed by a character’s Unicode hexadecimal value (the Apple logo symbol has the Unicode value F8FF).

To use the Apple logo in your webpage, type the following in HTML code:


Make sure you add a semi-colon (;) at the end. After that, you should see the  character when the page is rendered in a browser.

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