Apple’s whimsical holiday ad is all about AirPods, music & romance

Apple would like you to give the gift of music this holiday season so the company yesterday published its first holiday ad on YouTube, just in time for Thanksgiving.

Titled “Sway” and running one minute and 40 seconds long, the ad invites viewers to “move someone this holiday.” Featuring an acrobatic dance performance set in a winter holiday setting, the video shows a girl dancing around town and listening to music on her AirPods.

Song: “Palace” by Sam Smith

After bumping into a male dancer, she shares one of her earphones with the the male lead.

AirPods are obviously the key to romance in this ad as the two dancers continue their performance under a spotlight until they almost kiss.

Apple has some of the best holiday and Christmas ads that I’ve seen and this moving video is no exception—I especially liked how they coupled fantasy ballet concept with romance.

If I’m not mistaken, this commercial appears to have been filmed in the Czech Republic in Prague, just like Apple’s Christmas ad last year.

How do you like Apple’s holiday ad?

Sound off in the comments!