Apple’s Maps team calling businesses to verify user address corrections

OS X Mavericks (Maps, Send to iOS teaser)

Continuing on with its efforts to refine its mapping software, Apple has apparently begun calling businesses looking to verify user-reported address corrections. In a recent Reddit post, a business owner said he had been contacted by someone with Apple Maps.

Reddit user swb1192 said he received an interesting phone call from a 408 number (a Cupertino, California area code) this week. The person said that they were with Apple’s Maps team, and that a user had reported his business address as incorrect, which it was…

Here’s the full Reddit post:

A 408 number called me from Apple Maps and let me know that a user reported my business address as incorrect. They still had my old address that was listed on Yelp so I gave them the new one. I asked when I should expect it to be updated on Apple Maps and the lady said, “We don’t have an exact timeline for updates but it should be within the next week.”

It appears that Apple pulled from Yelp awhile ago but it doesn’t actually sync the addresses and other information.

Still couldn’t believe that they called me to fix up the listing – how awesome.

Apple has really ramped up its efforts to correct Maps errors in recent months. In April, it was reported that the company was testing a push notification system to alert users when their issue had been fixed, and it’s believed it’s now posting daily updates at 3am EST.

Maps has come a long way since Apple introduced it in 2012, as many of the early-criticized issues—incorrect/missing GPS data— have been fixed. The app is now available on both iOS and MacCarPlay, and is expected to make the leap to the rumored iWatch this fall.