Samsung ad (multitasking Galaxy Tab Pro 001)

Samsung’s back at it again. The company has aired four new ads that bash the iPad while painting its own 12-inch Galaxy Tab Pro tablets in favorable light. Samsung released these big tablets three months ago. The ads convey a few hard-hitting yet simple to grasp messages that likely won’t sit well with loyal fans of the California-based company.

One ad tells the viewer that anyone can multitask like a pro on Samsung’s tablets that can run two apps side-by-side. Another commercial focuses on Samsung’s ‘Multi User’ mode allowing different people to use devices, with each person’s settings, documents and apps separate of the others, a feature notably absent from the iPad.

Yet another video, titled ‘Pixel Density’, offers a critique of the iPad’s 2,048-by-1,536 Retina display at 226 pixels per inch. Apple’s “Retina thingy”, the ad explains, pales in comparison with the Tab Pro’s sharp 10.1-inch screen at a whopping 2,5600-by-1,600 resolution with a pixel density of 299ppi.

I’ve included all four ads for your viewing pleasure right below the fold…

The ‘Two Things at Once’ title is self explanatory.

When it comes to talking to the boss, you always want to put your best face forward. With Multi Window on the Galaxy Pro Series, video chatting and sending emails are not mutually exclusive.

https://www.youtube.com/watch?v=PMy5E32ALoA

The ‘Multi User’ ad focuses on the multi-user mode on Samsung’s Tabs.

Pony Princess Hair Salon is all well and good, but having privacy on a shared tablet is even better. With Multi User Mode on the Galaxy Pro Series, each person has a separate log in – so the whole family can have their own space.

https://www.youtube.com/watch?v=L0bwRRxfuIk

The following ad is titled ‘Pixel Density’.

It may not have a Retina Thingy, but the Galaxy Tab Pro does have more pixels than the competition – so it looks that much better.

https://www.youtube.com/watch?v=mdoctWh7X_0

The ‘Book Club’ ad takes issue with Apple’s iBooks.

The Galaxy Tab Pro has your reading list covered – along with just about everything else. With more than a million available apps, this tablet lets you do more.

https://www.youtube.com/watch?v=GaSKtjLLReo

The scenes used in these commercials are actually part of a longer Samsung ad from last month that took simultaneous jabs at the iPad, Surface and Kindle. However, the South Korean conglomerate has decided that that video wasn’t working so it’s now focusing on the iPad alone as the tablet to beat.

No matter how you look at it, Samsung’s ongoing campaign is smart in cunningly articulating some of the deficiencies of Apple’s devices and iOS software. Apple hasn’t graced Samsung with a response as its advertising continues to focus on product features.

Samsung Galaxy TabPro (12.2-inch, lifestyle 002)

There’s no doubt in my mind Samsung’s snarky ads are working and damaging the Apple brand in the process. After seeing the same recurring theme played over and over again on television, your average viewer can’t help but really start to wonder and question Apple’s perceived weaknesses.

Samsung’s been portraying Apple users as a bunch of hopelessly out of touch elitists, ever since its inaugural 2011 commercial (see below) which ridiculed fans who’d wait in line for a new iPhone. Adding insult to injury, that ad painted the iconic smartphone as an aging handset for old people.

According to court documents that leaked out of Apple’s second California trial against Samsung, the edgy campaign infuriated Apple’s executives and Board of Directors so much that a tense email exchange ensued between Apple’s marketing honcho Phil Schiller and longtime ad agency, TBWA/Media Arts Lab.

How did you like these commercials?

Are they clever or in bad taste, would you say?

  • hkgsulphate

    glad these vids get so many dislikes

  • Tommy L Neel

    Look, call me crazy, but if I am working on ‘numbers’ for the boss, or doing anything for work, I don’t need to be watching Pacific Rim or reruns of Cheers on the split screen. I’m glad Samsung has that ability on their tablets and phones. It’s not an option that I need or desire. If i need to check out my spreadsheet, I don’t mind pausing my movie – it seriously isn’t that big of a deal to have those side by side on my iPad or iPhone. So congratulations Samsung – you win. I guess . . . Are there some options on the Samsung stuff that are cool? Maybe Are they deal breakers for me in the future as I upgrade? Nah. And I love how smug these Samsung devotees are towards the ‘inferior’ Apple people. Weren’t people just saying that about the Apple faithful not too long ago?

    • Right, ’cause video conferencing is the same as watching pacific rim to you…

      • Tommy L Neel

        Hey Mental Giant, that’s their tagline: “So you can work and play at the same time.”

        So no, PacRim & Video Conferencing are not the same thing to me, but thanks for the assumption. Forgive me for using a reference from their own commercial.

        Is that your gig? You come in the forums and hide behind some moniker and start trying to pick apart people’s comments with snarky comments and silly one-liners. Well, congratulations – well done! You win. Feel better about yourself?

      • Hey Wrinkled Face, the tagline is “Two Things at Once”. The video demoed video conferencing and working on a document, so, unless you slept past the ad, I don’t know how you generalize video conferencing and working on a document as “Work and Play at the Same time”, that wasn’t even mentioned in the ad

      • Christopher

        Solutions

        Video Call, Erm.. I just checked, you can go and get your file while calling on iPad(with Skype) because apple doesn’t end your calls like samsung does when you exit into home screen.

        Multi User, why not just set up restrictions and a passcode.Playing games was never a good idea anyway.

        Pixel Density, the pixels are so small you can’t even see them, = =’. Plus I think the image temperature on an iPad looks better, so samsung’s high density doesn’t actually “looks better”.

        Books, dictionary is built in, why not just check by tapping “define” in iPad. And to understand the book using youtube, it isn’t that hard to get back to your book, just use multitask-four-finger-swipe.

        iPhone Wait, if samsung were anywhere close to apple, it would have people waiting too. Plus, apple also has turn by turn now, with a better voice. 😛

        S=Samsung, Sucks
        A=Apple, Awesome

      • “Video Call, Erm.. I just checked, you can go and get your filewhile calling on iPad(with Skype) because apple doesn’t end your calls like samsung does when you exit into home screen.”

        Right ’cause there’s never any difference between a voice call and a video call…

        “Multi User, why not just set up restrictions and a passcode.Playing games was never a good idea anyway.”

        Right, ’cause going to settings, enabling/disabling multiple restrictions every time you want to give the device to a different user (not necessarily a kid) is the same as log-off and log-on…

        “Books, dictionary is built in, why not just check by tapping “define” in iPad. And to understand the book using youtube, it isn’t that hard to get back to your book, just use multitask-four-finger-swipe.”

        Right, ’cause reading a already-written book is the same as typing a report…you won’t ever require a thesaurus nor would you ever need to look up proper spelling of certain words.

        P=Pathetic
        F=Fantard

      • oscar Tamez

        I’m with this guy that what I believe too!!

    • TL:DR

      • Tommy

        Thanks. Please send ways of communication so I can run all of my posts & replies through you so I don’t make the same mistake again.

  • ✪ aidan harris ✪

    Samsung more wasteful advertisement does not equal more sales…

    • Raashid

      I wouldn’t call them wasted adverts, they make clear, factual points, kinda like Apple’s old “I’m a Mac and I’m a PC” ads (the ones that were true).

    • If you chage it to ads money per sales then you are correct if comparing to Apple

  • Looks like they’ve given up on attacking the Surface with BS, good. These parts are factual and Apple should fight back with true-multitasking…the retina thingy is beautiful enough.

  • Yash Gorana

    “2,5600-by-1,600”

    THAT’S A LOT OF PIXELS, CHRISTIAN!

    • duck hairs

      That’s a very long and skinny tablet too :0

  • Eric M

    Apple doesn’t make things do something just to say that they do them. They make sure that when these things are done they are done well. Steve Jobs’ vision wasn’t for market share it was about passion and pride in creating something different. Both products have their upsides and downsides and in the end what matters most is what works for you. For one company to have to say hey look at me and not the other guy hints at insecurity? If you build it and it rocks, they will come…

    • “They make sure that when these things are done they are done well”

      Just like Antenna Gate, Battery Gate, Apple Maps, Scuff Gate, etc…they really took their time to do those well.

      • Eric M

        To be a pioneer takes courage and taking chances and along the way you will fail but that is the difference between true innovation and copying what you like from other peoples work and calling it your own (Samsung). It’s the difference between being a trendsetter or following a trend. Gold iPhone (Band Aid Samsung) Finger Print Scanner (Finger Swiper). Like I said there are upsides and downsides to both devices but in the end Apple stands on its own and behind it’s own devices. It has no need to spend a ton of money pointing out the imperfections of Samsung’s devices those imperfections speak for themselves or thru the people that use them and point them out.

      • Raashid

        “but that is the difference between true innovation and copying what you like from other peoples work and calling it your own”

        Oh, you mean like these (http://bit ly/13tVo4n)?

        ” Apple stands on its own and behind it’s own devices”

        Hence why they look for reasons to blame the customer first until the problem makes multiple headlines…

        ” It has no need to spend a ton of money pointing out the imperfections of Samsung’s devices”

        Yeah, ’cause it’s the top dog for now, playing innocent. When they were the underdog, they made these 60+ anti-competitor ads (http://bit ly/1n0Jvht), many of which aren’t even true.

      • Apple, a pioneer of something? That’s rare (if not extinct) news…last time I checked, they’re a recipe company with a brilliant marketing squad and hypocritical policies.

      • duck hairs

        I agree with a lot of your points above but you have to admit there fingerprint scanner is pretty awesome and how it works is brand new.

      • It is simpler and faster to use compared to swipe-based; it’s the next generation of commercial finger-print scanners. However, it’s more of an evolution instead of new area of technology.

        There have been functional USB touch-based fingerprint scanners in use for a while (one of DigitalPersona’s is attached below). Touch ID is a more compact, and more user friendly version, integrated into a mobile device.

      • Rolando Duarte Tamayo

        Really
        Facts:
        Apple Fingerprints Scanner ,2 Led Flash,Aluminum Body-Retina Display,Siri,64 bit Processor,retail boxes,icons.Apple TV,Apple App store and countless more.

        Shamesung,HTC and other companies have been duplicating this technology on their phones and tablet C’mon.

      • Fingerprint Scanner: An evolution from Toshiba Portégé G900

        2 Led Flash: An evolution from HTC Evo and Droid X

        Aluminum Body: Like the HTC Desire

        Retina Display: An evolution from Toshiba Portégé G900

        64-bit Processor: That is a first in the mobile phone space, I’ll give them that.

        Retail boxes: You’re joking right?

        Apple TV: Simpler and restrictive version of mini PCs

        AppStore: Jailbreak Community

      • grumpyfuzz

        The Huawei Ascend D Quad was 64-bit, I’m pretty sure. And it was released in 2012.

      • Oh, didn’t know about that one…learn something new everyday.

  • Byron C Mayes

    These are good, but the “retina thingy” seems a bit disingenuous. If the Galaxy Tab Pro has a bigger screen, shouldn’t it naturally have more pixels?

  • Jackie Jormpjomp

    I wasn’t always an apple guy. I was strongly the opposite. I certainly did not change to their products because of advertisements, and if Samsung’s sales go up simply because of a tv ad, it says a lot about their consumers. Apple probably hasn’t responded because they don’t have to. The best player on the team doesn’t have challenge the weaker ones, he just shows up on the field.

  • George V

    So they’ll just keep hating on each other for years to come how about combine forces and come out with even better consumer products instead saying mines better than yours haha like 3 year olds

  • Courtney Macfarlane

    I’d rather do one thing at a time on an iPad…

    • Chris

      Mybe coz you don’t have the option

      • Courtney Macfarlane

        I wouldn’t want or need the option, I prefer iPads over Samsung tablets all day long. Obviously that’s just my personal opinion!

      • Courtney Macfarlane

        I know what I’d rather do, thanks 😀

  • Alberto Espinal

    Probably all this things are good in a way for some people but the reality is that if you have multiple users is less sales for Apple cause instead of buying 2 devices people are going to buy one! And remember think about Kids they are the biggest influence in this type of products, multitasting is good don’t get me wrong but if you own a company you would think this way?

  • Nemo.

    So I have this awesome device that I use for work, it’s call Computer. I like the multiwindow option but gotta admit that it’s not a deal breaker for a tablet to not have this…

    • Many in high ranking levels in government and in the business sector feel its a deal breaker. I love having the option. I love being able to chat on the subway and watching a video or surfing the web without getting annoyed by incoming messages. It really makes a difference not having to double click, swipe, tap each time. When we get more RAM Apple will give us multitasking. The problem is they want too much in ways of profit margin. Hopefully this year will be different as the iPad Air crashes a lot due to low RAM. That’s why I think we will get more RAM this year, at least on the iPads

      • Christopher

        It was a software problem, fixed in later versions of iOS 7

      • Sorry bud I’m on one of these later versions of iOS 7. It can’t handle enough apps running in the background. I’ll be upgrading if the next iPad has more RAM. Hate the crashing

  • Innes

    Got a correction for you:

    pales in comparison with the Tab Pro’s sharp 10.1-inch screen at a whopping 2,5600-by-1,600 resolution with a pixel density of 299ppi.

    I think you mean 2,560 not 2,5600?

    Otherwises thats a hell of a screen!

  • Apple employed the exact same tactics as Samsung in advertisements against Microsoft and PC’s. Remember the PC vs Mac? Of course, their marketing was different when on top of the market in smartphones. Now their slow development cycle and strict confinement to the “walled garden” are starting to hurt them.
    Just look thought these comments at the whining. When Apple was running these ads in the PC market, they were genius. Now they want to cry about it? Wow. Just confirms what I’ve always known

  • Lolwut

    Apple Ipad Air Pencil ad looks wayy better than all of Samesung’s ads combined.

  • Rowan09

    I played with one off these Pro devices in Best Buy, but why are these Pro devices again? These Galaxy Pro devices are the same as the non-Pro versions. I said this before and I’ll say it again for the record, if Apple does the same thing with the rumored Pro iPad no thank you.

  • Jordan Bonner

    People need to realize that most their points fall short on a jail broken ipad.

  • Mohamed Danish

    All Apple patients are Samsung’s Flagship..!!!

  • Mohamed Danish

    Samsung fools people by giving the quantity but not the quality.