iTunes Radio now the third most popular streaming music service in US

By , Mar 12, 2014

iTunes Radio (three-up, iPhone 5)

A new report from Edison Research says that iTunes Radio has become the third most popular streaming music service in the US. The marketing research firm says that Apple’s Radio service, which is less than 6 months old, just surpassed Spotify to take the #3 spot.

According to the data iTunes Radio now sits behind Pandora, who has 31% of the US streaming music market, and iHeartRadio, which has 9%. Then it comes in at 8%, Spotify at 6% and both Google Play All Access and Rhapsody come in at 3% and 2% respectively…

streaming_services_chart_mar_14-800x570

As noted at the bottom of the infographic, the report is based on a 2014 survey of over 2,000 Americans. While this represents just a small fraction of users, the participants were ages 12+ who had listened to one of the services in the past month, so it was a strong sample.

Apple launched iTunes Radio alongside iOS 7 last September. By default it’s ad-supported, but iTunes Match subscribers get the service ad-free. Apple hasn’t offered any stats lately, but during an iPad event last October, Tim Cook said users had played over 1 billion songs.

[via Fortune]

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  • on3simpleclick

    Dang, it doesn’t look like Pandora will be knocked off the top for quite a while.

    • ✪ aidan harris ✪

      Remember these are US statistics. Compare this to global statistics and Spotify or Google likely have the advantage due to their presence worldwide…

  • Sam Del Valle

    Im surprised iHeartRadio surpassed Spotify

    Also Google Play All-Access should really be free with ads instead of a trial

    • Hyr3m

      That was on a 2k sample of people. Get another 2000 people and see iTunes at the bottom… yet another one and see it at the top with Rhapsody close second…

      • Melvco

        In my 5+ years of reading these reports, I’ve never seen a research firm ask 1 million people anything. In fact, I don’t know if I’ve ever seen a number above 10,000. And you’re suggestion of taking a worldwide sample would be of no use here, as iTunes Radio is only available in the US (well, and Australia).

        The 2000+ sample used for this particular report involved participants from all over the US, that had used 1 of these music services within the past month. It’s not like they were all huddled together in a gym when Edison surveyed them.

        My bet is that if you were to extrapolate the above data, the numbers would be a lot more accurate than you think.

      • Hyr3m

        I’m sorry… I should have been more clear.

        What I was trying to say is that if we want to know for sure we’ll need actual numbers from each service and maybe from device/os companies (which apple/google/m$/bb are likely to never share).

        Surveys are indicative by definition but they’re also very unreliable, especially when done on such a small number and with such a vague group (12+ is not only teens … it goes up to people in retirement homes)

  • David Gitman

    Why is iTunes Radio only for USA? Common apple

    • Luke Levy

      I think you meant come on

      • David Gitman

        yeah.. sorry for the autocorrect

      • Luke Levy

        Autocorrect… Sure…

  • http://ecellmobile.blogspot.com/ e_cell mobile

    I wonder how beats music will perform with the big boys

  • CptObvious

    Well obviously Pandora is king if they didn’t limit it to iOS devices, plus older gen. iOS don’t have access to iTunes radio.

  • Matt

    iTunes Radio sucks. They replay the same songs every 15 minutes and so many station I can’t find for songs that are less popular. And that is why I replaced the radio section with albums in my music app. And we spotify asnd pandora.