Apple has added a new video to both its YouTube channel and iPhone marketing page called ‘On the runway with iPhone 5s.’ The clip contains footage from the Burberry Womenswear Spring/Summer 2014 fashion show from last September.

For those who missed our original post on the fashion show, Apple handed out then-pre-release iPhone 5s units to Burberry employees to cover the event. Their footage highlighted the handset’s image quality and new slow-motion feature…

Here’s the video:


The collaboration between the two companies was seen at the time as a mutual marketing stunt, but there may have been more to it than that. A month later, Apple announced it had hired Burberry CEO Angela Ahrendts as its new SVP of retail.

At any rate, we have yet to see the above clip air on TV yet, but its familiar 30-second length suggests Apple plans to run it as a commercial at some point.

  • AndroidDogHeatandSteelersFan

    better than a samsung watch commericial trying to get a number lmao

  • Lordrootman

    Hey IDB safari is down can’t read comments

    • Framboogle

      iOS or OS X?

      • Lordrootman

        iOS now can’t even reply to the post on chrome too

      • N&LH

        clear history & cookies

  • $199 iphone sell in market for $1000 does it make sense?

    • It doesn’t, but people buy it on subsidized plans. I buy myne used for max of $500.

    • felixtaf

      The 199$ is a carrier subsidized price. That means they will charge you in your phone bill for the phone. Also you will be locked down to the network by contract for 2 years.
      Unsubsidized iPhones (No contract & Unlocked) are expensive with a minimum of 650$ (in USA) and higher in other countries due to tax and Apple’s exploitation!

  • Christian Mejía

    IDB I’ve seen ifile in the AppStore and thought you guys would write something about it. It’s definitely not made by Carsten Heinlt who made the one on cydia.

    • Cool

      Yes but it lets you store documents. The one on Cydia lets you modify iOS.

    • Tomas Suarez

      there are ten’s of apps named ifile in the appstore, non of them has the functionality of Cydia’s iFile

      • Christian Mejía

        Only reason I wrote this was because it was in the top 100 paid downloaded

  • Laszlo Gaspar

    Not bad, definitely promotes the use of the iPhone in the fashion industry.