Apple ad (2013 holiday, teaser 001)

Apple a week ago begun airing its nicely done iPhone 5s holiday ad. Titled ‘Misunderstood’, the tear-inducing video tells a tale of an introverted teenage boy who surprises his family with a thoughtful holiday gift, an iMovie clip he created on his iPhone 5s to cherish the time his family spent together.

The 90-second spot bursts with emotion and is now all over the place: it’s been prominently featured during yesterday’s NFL game, for example. More importantly, it seems to have been well-received due to its powerful emotional aspect.

Samsung and Microsoft-owned Nokia meanwhile have fired their own ad salvo in their national battle for the hearts and minds of consumers this holiday season…

As a reminder, here’s Apple’s misunderstood ad.

http://www.youtube.com/watch?v=ImlmVqH_5HM

Samsung’s  ‘Holiday Reflections’ ad is also nice, check it out.

Nokia put the spotlight on the Lumia 2520 tablet this holiday season, highlighting its vivid screen for outdoor reading. Check out their ‘A Trip To The Park’ video.

http://www.youtube.com/watch?v=pDFWqBfLU6Q

So, which of the three holiday ads is the best do you think?

Cast your vote below and meet us in comments.


Speaking of ads, former Apple ad man Ken Segall loves Apple’s holiday commercial a lot, here’s what he wrote on his blog Monday:

This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not about technology — it’s about quality of life.

Once again, Apple demonstrates it’s a different kind of technology company. Most talk about what goes into their phones — Apple shows what we can get out of them.

I love this bit:

Most of these people mistake their personal opinion, instinct, values and/or taste for actual marketing talent. There are tens of millions of people who will stop in their tracks at this commercial and wipe a tear from their eye. As a result, they will feel slightly more attached to Apple, which is the marketing purpose of this spot.

Far from depressing, this ad is wonderfully optimistic. In the most human terms, it says that the right technology can bring people closer together. It’s a perfect thought for the holidays.

That’s saying a lot coming from a guy who coined the iMac name and has always been very critical of Apple’s ads, especially in the post-Jobs era.

While we’re at it, here’s Samsung’s Santa Clause ad (really, is nothing sacred?)

http://www.youtube.com/watch?v=VbYIiPq8tG0

While I can swallow that one, I’m not so sure about the following bizarre ‘Are You Geared Up?’ commercial for Samsung’s struggling Galaxy Gear smartwatch.

https://www.youtube.com/watch?v=T8nJKWJTsUg

I generally dig Samsung’s ads for the Gear, but this one’s pretty cringe-inducing and just plain odd in suggesting that slapping a Galaxy Gear on your wrist will land you a date.

I mean, seriously?

For balance’s sake, here’s a much better (and certainly more lavish) Galaxy 11 video starring Cristiano Ronaldo. For those wondering, Galaxy 11 is the Earth’s ultimate football team created to to “fight for the survival of our planet,” as Samsung put it.

https://www.youtube.com/watch?v=86wGkXjgEjI

These odd ads pale in comparison to the utter creepiness of Nokia’s 2520 commercial. Here, waste two minutes and 13 seconds of your life that you’ll never get back.

http://www.youtube.com/watch?v=Q7xVrI-tUIQ

Good grief, what’s going on here?

What exactly is that inane ad supposed to be about? Did the guy just touch a Nokia tablet to grow – a mullet? I don’t see how this artsy ad helps sell the product and don’t get me started on a little homo eroticism going on there.

And another somewhat Freudian ad along the same lines.

http://www.youtube.com/watch?v=C9PSnkVZ8So

Neither Samsung nor Nokia are stranger to failed commercials, but this is giving weirdness a whole new meaning. And just to be perfectly fair, Apple too has had its fair share of flopped commercials.

Remember the meh Apple Store commercials starring a Genius?

That one fell on def ears, didn’t it?

Anyways, is it just me or do Microsoft and Nokia need to fire their ad people ASAP?

  • Nihas Nebas

    haha .. i almost cried 😛

    • anonymous

      i think the ad was fine, but i didn’t feel that kind of emotion that makes a person cry. it was a normal ad showing good times with family but how’s that supposed to make someone cry, it feels happy. i thought for the ones who felt like crying, the emotional push might be in the end when some family member cries, coupled with the gentle score(music).

      • Nihas Nebas

        i was sarcastic 😛

      • anonymous

        hopefully, coz i really thought u cried, but there’s no shame, i saw some pretty nice ads before, which made feel quite sad, but this is not one of them.

      • Tommy

        Well Christian definitely teared up knowing how much of an apple fanboy he is. He probably is also an introvert just like the kid in the ad. Not saying that’s a bad thing.

      • anonymous

        nice one ! people have their own opinion and we respect it, don’t we.

  • vs511

    Obviously Apple!

    ‘Are You Geared Up?’, though, was the worst ad of 2013. ‘Nokia Lumia 2520: For Work. For Play.’ is also pathetic and creepy.

  • Jeff Ramirez

    You can’t expect to get a good, unbiased answer in an Apple-oriented blog site… Of course I chose Apple too.

    • ✘✘Aineel Nocum

      exactly what I was thinking

  • f1ght3r

    Apple. Mainly because it was filmed in my city, Edmonton, Alberta, Canada.

  • I like the Samsung one.

  • M Last

    definitely Apple much better

  • Luke O’ Sullivan

    Usually like Apple adverts, but this one is awful IMO. it doesn’t matter what you’re doing on your phone, you’re always going to have a better time spending time with people than you are watching/recording people on a screen.

    Samsung’s was nice, but wtf was that Nokia one about, that wasn’t Christmassy at all :s

    • gittlopctbi

      I totally agree! As a parent, I cringed (not cried!) at watching a teenage boy hold an electronic device in his hand, at times or most of the time, disconnected from the activities of his family.

  • jocastro

    yeah the apple one has more of a Christmas feel to it. so i got to give it to apple.

  • Franklin Richards

    Nokia sausage dog ad is pretty cool but the parks I’ve been to never have people sitting under trees because of insects. Although I do live in the UK and sunlight isn’t usually a concern.

  • Jonathan Talbot

    I think the one i liked best out of ALL the ads listed here was the one where the guy gets a date from the galaxy gear.. i mean the ad will never work but it’s really funny and makes it really cool! 😀 🙂

  • Matt

    Apple commercials are always great. Oriented towards family for most part and target that special spot in people’s lives.
    Btw: that commercial made me almost cry lol

  • Rosan

    am i the only person who think Nokia just got worse and worse after Microsoft took over it! I mean their ads were never such creepy some years ago! Grow Up Nokia! U need some serious help!

  • n0ahcruz3

    Apple because apple is the greatest ever most innovative company ever! And this is iDB apple rules.! 😛

    • felixtaf

      What that has to do with this poll???

  • Logan Keel

    A video of real life is way better than actually doing real life!!

    • gittlopctbi

      Are you serious? Or did you forget the /sarcasm switch?

  • Dan

    Who would of guessed the result of this poll huh?

    • Rowan09

      What was your vote if you dont mind me asking?

      • Dan

        Apple

      • Rowan09

        Lol

  • Decio Arruda

    Well, the Apple one set an emotional response to me because my cousin did the exact same thing last christmas.

  • Rowan09

    I prefer the Apple commmerical because it focused on Christmas while advertising its procduct at the same time. I like the Santa Samsung commercial as well when Santa says “its a miracle”. I thought it was funny the way he said it.

  • leart

    Apple is the top marketing from 30 years

  • Anonomous.TECH.man

    I likes the samsung and apple one,but wtf Nokia

  • ishaluka

    Pointless and meaningless poll.
    Considering the nature of iDB, it is very easy to tell the result of poll beforehand,
    I feel this poll results in making nothing but nonsense.

    …And as always, this article was written by Christian.

  • Kartik Dhawan

    This what you get when you ask this question on an iBlog, I personally like Apple’s btw

  • Xee

    I don’t like any of them. All seem a bit pointless…

  • felixtaf

    Lol… That says it all about Samsung’s Gear Ad….

  • Ariel

    *Nokia ad*: 49,000 views *Samsung ad*:50,000 views. *Apple ad*: 5.6 MILION VIEWS. mmm…………… which one should I chose?

  • gittlopctbi

    Well, duh, this is an Apple blog site–the poll was meaningless.

    As a parent, I didn’t tear up at all with Apple’s commercial and question anyone who would. All I saw was a teenaged boy disconnected from the live activities of his family (even had stuff thrown at him to get his attention) with electronics in hand. And the end movie is supposed to be the ends justifies the means? Big whoop. I know that my wife and I would have told this boy, that was an amazing video but it would have been better if you were participating in the action than observing it.

    And as a teacher for over two decades, I’ve just been watching how teens are more and more disconnected from any real live communication with people and have electronics as almost part of their appendages. I didn’t like the Apple ad at all. Manufactured, artificial emotions.

  • batongxue

    Before this, I’ve only saw the Apple one

  • CasonAsherTech

    This is an Apple-centric blog, were you expecting anything else from the polls?

  • Saria Hajjar

    Yeah, me too; i ALMOST cried because of apple’s ad, ALMOST *wipes a tear*