iPad Air Facetime

You’ve read all there is to know about Apple’s iPad Air, watched Jony Ive talk enthusiastically about the crazy attention to detail that had gone into designing the product – perhaps streamed or even downloaded the entire keynote to your computer – and now you can appreciate Apple’s inaugural, feel-good, mission-statement iPad Air ad.

This is the same 60-second commercial that was played to the Yerba Buena Center for the Arts audience yesterday, and now it’s just gone live over at Apple’s YouTube channel. It’s included for your viewing pleasure right after the fold and I urge you to give it a watch and join the discussion down in the comments…

And here it is.

http://www.youtube.com/watch?v=o9gLqh8tmPA

The ad says:

It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem or finish a symphony. It has transformed the way we work, learn, create, share…

It’s used to illustrate things, solve things and think of new things. It’s used by scientists and artists, scholars and students. It’s been to classrooms, boardrooms, expeditions – even space.

And we can’t wait to see where you’ll take it next.

Introducing the thinner, lighter, more powerful iPad Air.

So, your thoughts?

Pretty found of the new voiceover guy – I could listen to that Jeff-like radio voice all day long.

  • LSL

    Sounds like Bryan Cranston.

    • thecrack101

      All Hail Heisenberg !

      • Landon Bakken

        Do you really want to live in a world without iPad?

      • thecrack101

        Good ppint…!

    • chumawumba

      It is

  • Jonathan

    Neat effect, but I lost interest quickly.

  • AF

    lovely

  • merian

    I don’t like it when companies like apple post stuff on youtube and disable comments. I would want to know peoples opinion.

    • chumawumba

      This is apple you’re talking about

    • Jonathan

      Me neither. Perhaps they don’t want hate comments.

    • Nate McKelvie

      I agree with you, but sadly many competitors pay people to write negative comments about their competition, so maybe that’s why they disable it. ( shit it’s not proven but I wouldn’t doubt it if apple themselves paid people to write negative review a of the competition, we know samsung and htc have been caught doing it, but just cause apple hasn’t been caught doesn’t mean it’s not happening

      • Farbod

        Lol, you never closed the parentheses 🙂 sorry just wanted to have fun saying this.

      • Nate McKelvie

        Lol your right!

        )

    • ExRoot

      It was posted by Apple and in case your new to Apples circle…..They don’t care what you think. They never have.

  • Richard Gomez

    I prefer getting the 32gb mini it will be the same price as the regular ipad and same internals

    • bigtalk

      exactly.. i am going mini

  • Matt

    Dissing the pencil I see aha.
    Jk
    Love the new iPad air want one really bad.

  • Abbas

    This ad actually set up my mind to buy an Ipad Air this Holidays..

  • David Villamizar

    OMG I NEED A PENCIL!!!!

  • Nipasaurus

    Fond*

  • Joseph A. Ahmad

    I thought this was very well done. It capture my attention very quickly, and kept it.

  • Y2J

    I’m not sure if it’s been said, I haven’t seen it, but I guarentee that the reason it’s called the iPad Air is so next year they can have the iPad Pro 12″ model

  • Guest

    Bryan Cranston is the only redeeming thing about the ad lol

  • Could someone tell me what is the name of the 3D viewing application featured in the commercial? Thank you in advance.