There weren't many surprises left yesterday during Apple's iPhone event where not one, but two devices were unveiled. There was of course the iPhone 5s, the new flagship device, and also the iPhone 5c, the rumored inexpensive iPhone aimed at emerging markets and first time smartphone buyers. At least that's what we all believed.
If we all knew early on what the iPhone 5c was going to look like, there was something we were not certain about: the pricing. With an estimated unsubsidized price tag of $450, the iPhone 5c was supposed to hit the sweet spot. It was not Samsung-cheap, but it was not iPhone-expensive either, making it the defacto budget iPhone Wall Street had been pushing for.
Wall Street had actually brainwashed us to believe that a cheaper iPhone was what Apple needed in markets where the company isn't doing as well as it should, such as China, and other parts of Asia, Russia, etc.
Whether Wall Street is right or not doesn't matter because, as always, Apple didn't let the money men dictate the company what to do. As always, Apple went Apple's way and unveiled a device that is everything but affordable. It sure is $100 less than the top of the line iPhone 5s, but starting at $549 off contract, the iPhone 5c is still $100 more expensive than our wildest expectations.
So what happened?