google cast sdk

Alongside a new Nexus 7 tablet, and a new version of Android, Google launched a new TV accessory today called the Chromecast. Not to be confused with the short-lived Nexus Q, it’s a tiny HDMI dongle that offers wireless device-to-TV streaming for just $35.

The device uses Google Cast, which like Apple’s AirPlay feature, allows users to stream videos and other content from their smartphones and tablets to their television sets. Unlike Apple’s offering, though, Google is opening up its Cast tech to multiple platforms…

TechCrunch caught this nugget from today’s announcement:

“In addition, Google is also launching the Google Cast SDK for developers on iOS, Android and Chrome, which will allow them to enable their apps to stream right to their users TVs. The new SDK, which is officially in beta (or “preview,” as Google calls it), will be available later today.

The SDK, Google says, will enable interactions between devices and TV. Developers don’t have to build new apps for this platform, the company stressed, but will be able to build on their existing mobile and web apps.”

While the Chromecast accessory is the first instantiation of the Cast protocol, Google says that it expects the technology to be embedded in a range of hardware from its partners. It’s hoping that manufacturers and developers will support it the way they have AirPlay.


As I said earlier, I’m actually really looking forward to playing with a Chromecast and seeing what third-party developers can do with it. It looks like Netflix and YouTube iOS apps are already on board, and I’m sure that several more (like Chrome) will follow suit.

If you’re interested in picking one up yourself, they’ll be available later today through Best Buy, Amazon, and the Google Play Store for $35.

What are your thoughts on Google’s Chromecast and Google Cast initiative?

  • Brandon D

    Already ordered. I’d grab one now before they become back ordered for lord knows how long. Shipping at the time I bought it was 10 days out. These things are going to sell like crazy, especially with that price. And with 3 months of free netflix coming with it, it’s basically pays for itself

    edit: and for the record, im an apple fan by heart. i have 2 apple tv’s, and use airplay all the time for movies i have converted into itunes. I think i’m going to like the flexibility that the apple tv lacks.

  • Jalop

    Very impressive piece of technology. Has support for a good amount of media services, and the fact that it comes with 3 free months of Netflix means that it basically pays for itself.

    • Jalop

      UPDATE: It seems the 3 months of Netflix promotion is over due to reported overwhelming demand.

  • trumpet444

    I can actually use my android phone with my apple tv, no mirroring of course but airplay does work. I use the Doubletwist player.

    Oh, but I am definitely still getting Chromecast. Can’t beat $35

  • Liam Mulcahy

    First there’s the over-priced Nexus Q and them there’s this under-priced Chromecast. Wow

    • Jalop

      Are you complaining about it being cost-efficient?

  • abdullah575

    Google is shit !!!

  • Phil Randle

    Kinda seems pointless if it has to be enabled by a developer, I use Airplay with a lot of apps that will prob never be updated with support for this, it would be easier if it just created a dummy Airplay network, but don’t think they would be aloud to do that.

  • Danibal59

    bought! finally Google making a practical product again