Jawbone, a company well-known for its bluetooth headsets and speakers, ventured into the world of fitness accessories last year with its UP bracelet. Well I should say re-entered. That was its second attempt with the UP, after hitting early manufacturing issues.
Today, reviews of the UP still seem to be a mixed bag, but Jawbone is looking to sweeten the deal with third party app support. Earlier today, the company unveiled its new 'UP Platform,' which it says will allow developers to integrate UP data into their apps...