Microsoft’s Surface just a blip with 0.13 percent of tablet traffic

By , Dec 11, 2012

Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.

Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November…

After sifting through more than ten million mobile ad impressions, Chitika announced the Surface accounted for a fraction of the tablets accepting advertising in the U.S. and Canada.

Microsoft in November reportedly chopped in half orders to Surface suppliers, according to the somewhat reliable DigiTimes. Earlier this month, Boston-based  broker Detwiler Fenton projected Microsoft will sell fewer than a million Surface tablets during the all-important fourth quarter.

By comparison, Apple sold 4.7 million iPads per month during the previous quarter, according to BGR.

Microsoft has touted the Surface as a rival to Apple’s tablet. Perhaps unsurprisingly, Apple co-founder Steve Wozniak is glad that the Windows maker entered the tablet space with its own hardware.

CEO Tim Cook, on the other hand, has his doubts about the Other tablet category.

He commented in an interview with Bloomberg Businessweek on the Surface and Galaxy tablets:

What I see, for me, is that some of these are confusing, multiple OSs with multiple UIs. They steer away from simplicity. We think the customer wants all the clutter removed. We want the customer to be at the center of everything. I think when you start toggling back and forth between OSs and UIs, etc.

However, whatever competition Microsoft might offer has so far been weak. The same is true for other tablet vendors.

We learned Monday that ad impressions on the iPad mini beat those on Amazon’s Kindle Fire. Earlier this year, Chitika announced the iPad still has the majority of tablet ad impressions.

What happened to the Surface, following several glowing reviews?

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  • Lordthree

    All the reviews I saw said it was a POS

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      i used it for 2 hours and it is a POS

    • Qiren_94

      Who in the right mine would put a half-tablet-half-pc OS on a tablet or pc?

  • Mohammad Ridwan

    Surface is not the device that will get Microsoft to the promised land… They need some thing far more compelling than this… and I doubt that’s gonna happen under ballmer…

    • http://twitter.com/El_Barto_01 El Barto

      Surface rt is doa. Nothing new. Want a keyboard? Get a Logitech keyboard with your ipad and thousands of apps. On surface you get a handful of apps and a bad experience.

  • http://twitter.com/Chindavon Chindavon

    It was pretty much doomed when the “Blue Screen of Death” happened during the unveiling and presentation way back then..

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      it was doomed when they failed to make it what it should have been..

  • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

    Sad! Only the Surface’s success could convince Apple to make the iOS a full OS, or even port the Mac to the iPad, because according to Apple, Android is succesful just because it resembles iOS!

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      fact is apple has no competition at all so even apple has no incentive to make anything great anymore..

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        i dont understand cause all you have to do is study the iphone for 1 day to see it have major deficiencies and many things that are damn near perfect .. then you make a product that is damn ear perfect also and solves the iphone deficiencies.. just do it

  • http://www.GoldenGateDomains.com/ Golden Gate Domains

    Perhaps the real issue is nobody wants to pre-order a Surface Tablet that won’t be delivered BEFORE CHRISTMAS so they can give it as a gift???

    Yes, they are shipping the Surface RT, but the one with the new Win 8 is still not shipping (according to Microsoft’s website).

    I personally think that is very poor planning and perhaps an indicator of just how “poor” the overall device is???…. What do you think?

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    this thing is a big lame ZUUN

  • seyss

    fail

  • Dexter Palumbi

    it just makes me think of BB tablet.. what ever happened to it? i think it died as it was being made… lol