Microsoft amps up Surface advertising with new ad titled ‘Groove’

Microsoft’s inaugural ad for the Surface tablet initially captured our attention, with its pro dancers performing all sorts of crazy moves with their tablets certainly helping a great deal with that. The software maker then followed up with the somewhat subdued teaser on the eve of Surface’s launch.

On Cyber Monday, Microsoft has stepped up its game with a new television commercial seen above. It kinda looks familiar. Pretty sure I saw a similar concept involving jumping gadgets somewhere before…

Regardless of your feelings toward the Surface, the ad is charming and effective, no?

Or perhaps Microsoft should have considered a sensible marketing advice from a fan?