When Apple unveiled the iPad back in 2010, it was believed that it was going to turn the print industry upside down. Traditional newspapers and magazines were both supposed to be victims of the popular tablet.

But alas, here we are more than three years after its release, and the iPad hasn’t made a very big dent in either space. In fact, according to a new report, more Kindle Fire users are reading newspapers and magazines on their tablets than those with Apple slates…

The Next Web points to a new report from comScore that covers its findings from a recent three month study. Between June and August 2012 of this year, the marketing research firm documented the reading habits of more than 6,000 US tablet owners.

The report shows that 39.2% of Kindle Fire users read newspapers on their tablet during a 1 month span, edging out Apple iPad users at 38.3%. Kindle Fire users also read more magazines, at 43.9% vs. iPad users at 40.3%.

Apple, for its part, pushes its newspaper and magazine offerings through its Newsstand platform. The app, which was introduced in iOS 5, comes preinstalled on devices, and is extremely difficult to remove from the home screen.

Additionally, Apple is widely expected to launch a new, smaller tablet next week with a focus on iBooks and other consumable content. It’ll be interesting to see if the smaller form factor advocates more reading from users.

Do you use your iPad to read things like magazines and newspapers?

  • its only 3%, the kindle is more well known brand for reading. people see the iPad as a muti media device

  • I find the Subscription prices are just way too expensive compared to purchasing a local newspaper subscription or even an annual magazine subscription.

    When you pay $10 – $20/year for a magazine that is printed and mailed out to me, the online digital version should cost less, but many times I have found it cost the same or even more!

    When you pay $10 – $30/year for a local Newspaper subscription that is printed and delivered daily to my house, the online digital version should cost less also!

    Same with digital books – if I can pick up a paper back (especially from the local Used Books Store) for $1 to $10 I am saving money, and “recycling” a used older book, and it again is printed and best yet, does not require batteries! Why pay $10 – ??? for the same “new” digital eBook?

    Do you agree???….

    • Falk M.

      Let alone the reading atmosphere is unbeaten by anything but papers.
      With some content this is crucial.

      I agree though that textbooks for school or other unemotional books such as dictionaries work better or the same on tablets or ereaders though. 🙂

  • abujafer

    Remember, the Kindle Fire was being marketed as a color-screened-Kindle, not as a tablet. Marketing makes a difference in terms of audience, and this proves it.

  • That’s because there is nothing else to do on a Kindle Fire.

    • Falk M.

      I hear both devices are beaten by newspapers and magazines that still use the ancient ink (yes, without an e!) technology and have a MECHANICAL page flipping UX.

  • We’re talking about a $199 7″ tablet that doesn’t have a good processor, has a pretty bad App Store compared to google play or App Store and is made out of a plastic which I wouldn’t be too shocked if I would let it fall.

    Now the iPad is a $499 9.7″ tablet which has an awesome processor that is designed with and for the OS, the best App Store and if I would let it fall I would be crying (dramatic but, hey…)

    Of course people will go with the kindle just because of how it is, not because it isn’t a good tablet.

    That said, I still think iPad has a huge market there considering that Apple almost doesn’t advertise it as a book reading machine.

  • That’s because News Stand sucks

  • Aren’t there more total iPad users than Kindle Fire users. This would mean that there are a lot more people actually reading on the iPad.

  • CollegiateLad

    I’m just surprised people could find any use for it.

  • and i thought retina display was best for reading, it clear price marketing (kindle for159$ at loss ) wins against features marketing (like retina display ipad for 499$)