Apple’s China smartphone share almost cut in half

By , Aug 24, 2012

The wait to release the new iPhone is costing Apple some ground in China. Apple’s 19 percent share of smartphone sales in the country was nearly cut in half to 10 percent in the second quarter, according to research firm IDC. At the same time, Apple once again finds itself competing with Samsung as the South Korean firm led the pack of smarphone sellers with 19 percent of the China market.

Apple’s “fall is mostly a result of consumers waiting for the launch of its newest iPhone this fall, writes the Wall Street Journal. The iPhone 5 is widely expected to appear around Sept. 21, according to multiple indications. Although foreign brands remain in charge of the high-end smartphone market in China, more local names are gaining traction.

China’s Lenovo reached No. 2 with 11 percent of the China smartphone market, increasing from between 5% and 8% in the first quarter, according to IDC. Likewise, ZTE Corp ranks in third spot with 10 percent and Huawei is listed in fifth with 9 percent.

At 51 percent of handset sales during the second quarter, smartphones now outnumber feature phones, according to IDC.

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  • Mahjikk

    10% of the Chinese mobile market is probably still a large amount considering the population of that place lol

    • http://www.facebook.com/Johannes.Mertens Johannes Mertens

      The problem here is 19% will always be more than 10%

      • Mahjikk

        Oh, really? I did not know that.

      • http://www.facebook.com/Johannes.Mertens Johannes Mertens

        :-)

    • http://www.facebook.com/profile.php?id=604885391 Richard Borkovec

      And the bigger problem is is the iPhone is still too expensive for most people in China to afford comfortably.

      • Mahjikk

        Well, that tends to be the definition of a premium product, no?

      • http://www.facebook.com/profile.php?id=604885391 Richard Borkovec

        It’s just expected that in a poorer market that the “premium” products aren’t going to sell well, that’s my point.