Apple’s new set-top box rumored to feature cloud DVR, social integration and more

By , Aug 16, 2012

Yesterday, a scoop from The Wall Street Journal sent shockwaves through the Apple community, claiming that the fruit company is now focused on building a cable receiver of sorts, rather than the long-rumored TV set.

Today, the publication added some new information to its initial report, offering up more details about the set-top box. It’s said to feature an iPad-like interface, and is designed to simplify the we access and view content…

Again, The WSJ reports:

“Apple Inc’s vision for a new device that can be used as a set-top box includes features designed to simplify accessing and viewing programming and erase the distinction between live and on-demand content, people briefed on Apple’s plans said.

The Cupertino, Calif.-based company proposes giving viewers the ability to start any show at any time through a digital-video recorder that would store TV shows on the Internet. Viewers even could start a show minutes after it has begun.”

This is actually pretty cool when you think about it. It’s essentially talking about an iCloud-based DVR function that would allow users to watch any show at anytime via the web — regardless if it’s live programming or not.

The report goes on to name a few other interesting details. For example, it describes the user interface of the set-top box to be iPad-like, which makes sense given that the current Apple TV UI already looks very iOS-ish.

It also talks about other cool features, like the ability to share TV shows or movies you’re watching via social networks like Twitter, and the possibility of being able to playback content from the box on other iOS devices.

Now imagine a remote app built specifically for this set-top box that works on your iPhone or iPad, or better yet, the rumored iPad-mini. Think of all the ways these devices could communicate. What about games?

Unfortunately, it sounds like this thing is still a long ways off. As we’ve said before, content deals are some of the trickiest to negotiate, and cable providers aren’t exactly lining up to let Apple into their industry.

But our fingers are definitely crossed that this thing materializes. Toes too.

[TheNextWeb]

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  • Mahjikk

    All they have to do is open up an “App Store” for apple tv. Revolutionize the TV as the did the phone – with apps. Why is this so hard to do?

    • http://www.facebook.com/derfaust.mobile Der Faust

      its getting the content companies to understand…for example…look at all the trouble netflix is having getting new movies…. its making the content companies understand they can make money by more than just selling plastic disks.

      • Mahjikk

        It’s not about content. Apple TV already has Netflix, Youtube, and their own iTunes library. I think content is pretty much covered. I’m talking about TV-specific apps. It’s hard to think about them now, as the only TV “apps” we’re currently used to are Netflix and the likes of it, but once you think about the TV as just a bigger iPad, maybe you can start to have a new category of apps that works well with the screen size(s). Like how apps were tailored for the iPad after its release. Just my two cents…8 days later lol