Apple agrees to new standards requiring developers to share their app’s privacy policy

By , Feb 22, 2012

Apple and five other companies agreed today to new standards for showing users the privacy policies associated with apps offered in their app stores. The new agreement will improve privacy protection for customers around the world.

Spotted by MacRumors, California’s Attorney General Kamala D. Harris announced the news in a press release, today…

Attorney General Harris forged the agreement with six companies whose platforms comprise the majority of the mobile apps market: Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research In Motion. These platforms have agreed to privacy principles designed to bring the industry in line with a California law requiring mobile apps that collect personal information to have a privacy policy. The majority of mobile apps sold today do not contain a privacy policy. 

“Your personal privacy should not be the cost of using mobile apps, but all too often it is,” said Attorney General Harris. 

The new agreement will give customers the ability to view an app’s privacy policy, before they click purchase. Developers will have to post their privacy policy in a place where customers can view it and keep a consistent location that customers can view an app’s privacy policy, on the application-download screen.

Developers who break the agreement will be subject to California’s Unfair Competition Law and/or False Advertising Law. As part of the agreement Apple, and others, will release new ways of educating developers on good privacy practices. In six months, the Attorney General and the companies in the agreement will meet up to discuss app marketplace privacy.

In recent months, several apps have been under fire for taking user’s personal information without disclosing it. Path, and many others, were found to be uploading user’s address books without alerting them. This agreement will require developers to let users know about such moves.

The agreement also requires companies give customers a way to report apps that don’t comply with privacy requirements set in-place.

Do you think it was smart for Apple to sign this agreement?

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  • http://www.facebook.com/profile.php?id=1274711761 Federico Schmidt

    It’s going to help apple avoid similar complaints when 3rd party developers screw things up, but I don’t think it’s going to help users a lot.

    Even when the EULA pops up before installation and asks for confirmation most users don’t read it, so I don’t think the average user will search for the privacy policy’s link and read it before installing every app they download.

  • Anonymous

    I liked this guy. “the cost for using an app is our privacy”