About an hour ago, Apple announced its biggest quarter in company history. Tim Cook’s team sold more iPhones and made more money than Apple ever has in a three month period.

Also on today’s list of Apple’s broken records is the amount of Apple TVs it sold during the holiday quarter. Apparently, the little $99 media box is a $100 million dollar product for the company…

Cook announced today that Apple sold 1.4 million Apple TV 2s during its Q4 of 2011 — the most it’s sold in a quarter since it released the iOS-based device back in October of 2010. But despite its success, the CEO still describes the device as a hobby.

“I can’t live without my Apple TV. We still classify this as a hobby, but we continue to add things to it. We will continue to pull strings and see where we can take it.”

Apple has long been rumored to be working on a full-blown, connected TV set. We’ve heard a lot of gossip regarding its screen size(s) and other features, but obviously none of it has materialized yet.

If you are wondering what all the fuss regarding the current Apple TV is about, make sure to check out our tutorial on how to use it to play iOS games on your TV set, and our list of benefits for jailbreaking the device.

  • Anonymous

    Really, who buys these?

    • Imahottguy

      Why not buy one? For $100, you really get quite the bang for your buck. Eventually we will be able to run apps on it, which will be insane. How is it not worth it?

  • Anonymous

    Without a USB port for connecting an external hard drive it’s just a box that does what my computer and iPhone do, i’ve never seen the point of it tbh, maybe that’s because I neither want or need the features it provides.

    • It’s got wifi to connect to your desktop, which runs faster than USB. Seriously, once you start streaming your ripped dvds, you wonder how you lived without it.

  • Jailbroken and running PLEX, it’s the cheapest and easiest way to stream ALL your content from your computer to your television. And get Hulu.

  • Anonymous

    I use my Apple TV all the time, and I think it’s a great product. If Apple releases a new one I will buy it.

  • BB Grg

    Apple TV only worth nothing but a jailbroken Apple TV plus XBMC media center worth thousands. It’s a little cheap box that will take you to the whole new world after jailbreak. I just started using it like a month ago and I’m a full blown fan of Apple TV and Apple products. I’m watching lots of international channels, movies and lot more…….

  • Imahottguy

    I absolutely LOVE my aTV2! There are two consumer markets for this device: those who replaced their cable/sat box with it, and those who did not. I ditched U-Verse for this amazing little device, which says a lot, since I looooved my UV service. Honestly, I am amazed that Apple doesn’t up the marketing more. Add in aTV Flash (black) and you have a winner all day long. I hope that Apple continues to add features to the aTV (through firmware updates of course), there is so much more they can do with it.