No Mario for you! That’s what Nintendo president Satoru Iwata is saying to iPhone, iPad and iPod touch users. Why? Because Nintendo refuses to make games for anything other than its own hardware. How lame.

After being pressured to hop on the iOS bandwagon by investors, Nintendo has said that development for the App Store is “absolutely not under consideration.”

After the Japanese company’s 3Ds press conference, Nintendo’s president reiterated that the game maker is not looking to branch out to mobile platforms. So, as long as Iwata is in charge, Nintendo will be holding fast to its outdated approach to gaming. We’ll see how long that way of thinking survives.

This is what Satoru Iwata had to say:

“If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.”

Oddly, a rhythmic Pokemon game made its way onto the Japanese App Store recently. Due to Nintendo’s affiliation with the Pokemon property, it was believed that Nintendo had made its first, intentional move into the smartphone space. Apparently, that’s not the case. Nintendo doesn’t see the value in developing for a platform like iOS.

Jailbreakers have introduced several Nintendo game emulators over the years, with a few games even temporarily slipping into the App Store before quickly getting pulled. It’s a shame that Nintendo won’t lighten up and start porting its titles to iOS. There’s so much money to be made.

Like Chronic says, if there was a Mario game in the App Store, it would stay on the Top 10 Paid chart forever. One can only dream.

[The Loop]

  • Andy

    If the Wii-U fails like the 3Ds did at launch and the big N has to cut the price a few months after launch, then so long Iwata and hello N games on my iPhone!

  • QuarterSwede

    They have this philosophy because they usually design consoles and controllers around a specific game. The Wii was designed for Super Mario Galaxy.

  • Al

    I think its a big mistake. Saying that if sales slump at Christmas for Nintendo I suspect a rethink will be in order.

  • Daniel

    They are currently a hardware and software company. It would be cannibalistic to start developing for iOS. However, if (and unfortunately, when) the hardware part of their business fails, they will follow in Sega’s footsteps and focus on licensing the software to other platforms. Who knows when this will happen, but don’t expect iOS games until it does.

  • RG

    another moron ! who hires these guys ? can it be a more arrogant position ? Nintendo its dead in the water, products are tanking horrible, they are outdated an uncool !! my kids put them away the moment and ipod touch or ipad its available for them to play at home ! besides, at .99 apiece vs. 34.95 for a crappy game ?? comeooonn where the brains behind this simple math ??? oohh I get it .. its not his money, its the investors !!

  • Alex

    Last word of third paragraph. Just sayin’.

    • Jenn

      Haha, I noticed too

    • Jenn

      I have actuality never bought any Nintendo hardware, tho there are games that I do like. iOS Nintendo games could provide them with millions.

  • Craig

    I don’t care if they make them or not tbh, i’m still rocking Super Mario Kart etc on the emulator.

  • Chris

    This could have been a lot of extra money coming their way. That CEO needs to face reality and evolve with the times and what is cool. Nintendo on iOS is a brilliant idea especially if promoted well.

  • Neglefarot


    Hu hu huuuuuu whooo cares!!!!

    Its their lost not a ours…Nintendo is failing big time on portables and on main console…so?

    Adobe is making flash compatible right now…despite everything…if Nintendo doesnt want to today whit Iwata then another one tomorrow will for sure.

  • Manuel

    I don’t know what’s wrong with every one here because last time I checked, Nintendo keeps making money and games and people keep buying it. The 3DS wasn’t stupid, the price was, thus why it didn’t sell. The Wii was good, but it died out after while. The Wii-U looks okay, but look what people said about the Wii in the first place. It wouldn’t sell, it did. Nintendo isn’t going out of business. It’s almost impossible with how they have pokemon and these kids jumping for it. I know 30 year olds who still play it as sad as It sounds. Either way, this isn’t a bad move, it’s just they don’t want to split their money with apple when apple is hitting their profits hard from th idevices.

  • Painman

    I don’t see why it’s lame that Nintendo refuses to make it’s software for anyone else. Is anyone jumping up and down because apple doesn’t make OSX for PC or iOS for HTC or Nokia?

    If we want Mario badly enough, we’ll pay to buy the hardware to play it on.

    With around 500,000 Apps in the AppStore I’m sure we’ll all live without it

    • Craig

      499, 900 of them are shit though, it has to be said .. As for Mario, people will always bitch, whatever the subject, personally I can see why they don’t make them for other devices, besides which, emulators on a phone that run classics perfectly mean you don’t need a dedicated game or console.

  • mario

    Nintendo is taking Apple’s strategy exactly, though why is unclear.

    No-one (with any business sense) will say “Apple should port OSX/IOS to other hardware” because it cannibalises Apple’s hardware sales. Been there, done that, nearly killed the company.

    Its odd, however, because in Apple’s case, the software is a loss-leader to sell hardware, whereas with Nintendo its the reverse.

  • Well thats what the emu’s are for.

  • Mike Hunt

    It would be huge if nintendo released an ios platform/emulator and could easily get $5 per game. They could even make an iphone/ipod accessory that connects to the device via bluetooth that can act as a controller. I would go out and buy it the day it came out.