Trademark

Apple’s iCloud trademark now covers smart glasses and headset accessory

Apple has updated its figurative trademark for “iCloud”, filed with the Hong Kong Trademark Office, to include smart glasses and even a headset peripheral device. As you know, the Cupertino company is rumored to be working on a dedicated augmented reality headset or a smart glasses product with Carl Zeiss optics.

As first noted by PatentlyApple, since April of this year Apple has begun to include specific types of products to its trademarks covering the Mac Pro/iMac Pro computers and the ARKit framework for building augmented reality apps, including devices like smart glasses, head mounted displays, virtual and augmented reality displays and the like.

The iCloud trademark's international class 09 verbiage defines the headsets as falling under the context of “wearable digital electronic devices capable of providing access to the Internet” or “computer software for setting up, configuring, operating and controlling” these systems.

Likewise, the trademark meticulously lists the real-world applications for “smart glasses,” also covering things like “virtual and augmented reality displays, goggles, controllers, and headsets, 3D spectacles, eyeglasses, sunglasses, spectacle lenses, optical glass and optical goods”.

Why is Apple reviving its old AirTunes trademark?

It seems that Apple may be reviving its old AirTunes trademark for purposes unknown, Patently Apple reported Monday. AirTunes became AirPlay in 2010 so it's a mystery as to why precisely Apple has now decided to file for the figurative trademark “AirTunes” with the European Union's Trademark Office.

According to a U.S. Patent and Trademark Office's (USPTO) document, the U.S. trademark for “AirTunes” expired on November 11, 2016. The AirTunes feature originally worked with the original AirPort router.

Trademarks for three new MacBooks discovered in Russia ahead of Apple’s “Hello again” event

French-language publication Consomac.fr has discovered a trio of previously unknown trademarks for unreleased MacBook models as Apple preps to share what's new for its aging Mac lineup at the “Hello again” media event scheduled for this Thursday, October 27. Apple filed three trademarks for “portable personal computers” in Russia, possibly in order to keep them secret for as long as possible.

It's worth noting that Russian law requires foreign companies to register any products that use encryption or provide other cryptographic tools.

The documents found in the Eurasian Economic Commission database mention model numbers that cannot be linked to existing hardware: A1706, A1707 and A1708.