Is Apple getting serious about gaming? Would they turn the Apple TV set-top box into a viable gaming console? We don’t know that yet, but it’s worth mentioning that the company has conveniently updated its Apple TV logo trademark with new conditions related to gaming.
It seems that Apple may be reviving its old AirTunes trademark for purposes unknown, Patently Apple reported Monday. AirTunes became AirPlay in 2010 so it’s a mystery as to why precisely Apple has now decided to file for the figurative trademark “AirTunes” with the European Union’s Trademark Office.
According to a U.S. Patent and Trademark Office’s (USPTO) document, the U.S. trademark for “AirTunes” expired on November 11, 2016. The AirTunes feature originally worked with the original AirPort router.
French-language publication Consomac.fr has discovered a trio of previously unknown trademarks for unreleased MacBook models as Apple preps to share what’s new for its aging Mac lineup at the “Hello again” media event scheduled for this Thursday, October 27. Apple filed three trademarks for “portable personal computers” in Russia, possibly in order to keep them secret for as long as possible.
It’s worth noting that Russian law requires foreign companies to register any products that use encryption or provide other cryptographic tools.
The documents found in the Eurasian Economic Commission database mention model numbers that cannot be linked to existing hardware: A1706, A1707 and A1708.
Apple is holding a media event on October 27 to unveil new Macs. Everyone is expecting the company to announce a next-generation MacBook Pro with a rumored OLED strip that would replace the physical function keys at the top of the keyboard with programmable shortcuts which would change from one app to another. But what could Apple call that rumored OLED touch bar?
According to trademark agent Brian Conroy who was able to uncover a trademark application that a shell company quite likely filed for on behalf for Apple, the feature could be marketed as “Magic Toolbar.”
There have been at least 343 instances in which Apple took advantage of section 44(d) of the US Trademark Act to keep its trademark filings confidential for a period of six months, Quartz reported Monday in an interesting write-up titled “Why Jamaica knows about Apple’s new products before the rest of the world”.
The article explains that Apple files trademark applications in places where these databases are not searchable online, via shell companies to conceal its identity and six months before applying for the same trademark in the U.S.