Trademark

Apple trademarks “iPhone 7”, “Iris Engine”, “Touch Bar”, “Smart Button”, ”AirPod Case” & more

With 24 hours left until the iPhone 7 keynote, a bunch of Apple trademark filings have now surfaced, as recently discovered by lawyer Brian Conroy. The documents provide some solid hints as to some of the gadgets the Cupertino firm may have been working on and could release at tomorrow’s event.

One of the more peculiar trademark filings is that for “Iris Engine”, potentially hinting at iris scanning capabilities believed to be coming to a future iPhone.

Another one is for “AirPod Case”, which probably denotes a carrying and charging case for AirPods, Apple’s alleged Bragi Dash-style high-end Bluetooth in-ear buds.

Night Shift mode could be coming to Mac, Apple Watch and CarPlay

Night Shift mode, a new iOS 9.3 feature which helps users get a good night’s sleep by reducing the amount of blue light emitted from a backlight of their iOS device as the sun sets, could be coming to the Mac, the Apple Watch and even to Apple’s CarPlay infotainment system, Patently Apple writes.

A trademark application for “Computer software for controlling computer and mobile device display screens,” filed with the United States Patent and Trademark Office (USPTO), specifically covers smartphones (the iPhone), computers (the Mac), smartwatches (Apple Watch) and cars (CarPlay) while also mentioning things like styluses, batteries, radios, integrated circuits and even fire extinguishers, which is normal for these types of trademarks.

Apple barred from using the term Split View in India over alleged trademark infringement

iOS 9 and OS X El Capitan have brought out several new multitasking modes on compatible iPads and Macs, including a split-screen feature referred to as Split View. That term is now under fire by the Delhi High Court which has ordered Apple to stop actively using and marketing Split View in India over an alleged trademark infringement.

The infringement claim was filed by a company called Vyooh, a Microsoft vendor, which owns the trademark for the name ‘SplitView’, reports The Indian Times.

Apple files trademark applications for Beats 2, 3, 4 and 5 radio stations

Apple’s streaming music deals include permissions for additional Beats stations and now it’s come to light that the Cupertino firm back in November filed trademark applications for Beats 2, Beats 3, Beats 4 and Beats 5 stations with the U.S. Patent and Trademark Office.

As first reported by the French blog Consomac, all four trademark applications are assigned to “Beats Electronics, LLC” and the word marks look just like the existing logo for the Beats 1 radio station.

Apple appears to have trademarked ‘tvOS,’ the next Apple TV’s likely software platform name

With just a few hours until Apple’s keynote, a series of trademark filings for the name ‘tvOS’ have been discovered by MacRumors, indicating that the Apple TV’s new operating system will indeed be referred to as ‘tvOS’, which would be in line with the naming convention for iOS and watchOS platforms.

Apple appears to have protected the trademark via a shell corporation, as is its usual modus operandi when it wants to hide trademark filings from general public.

Swatch attempts to justify ‘One more thing’ trademark with a silly explanation

Swatch would have you think that its controversial “One more thing” trademark has nothing to do with Apple. A company spokesperson told Techradar today that its trademark for the “One more thing” phrase was inspired by a line from the TV show “Columbo,” an explanation people following technology news will have a hard time believing.

Swiss watchmaker Swatch became the subject of the Internet ridicule following news that it was recently granted a trademark on “One more thing,” a catch phrase late CEO and co-founder Steve Jobs used extensively when introducing new surprise products during Apple’s media events.

Watchmaker Swatch trademarks ‘One more thing’

Swiss watchmaker Swatch has managed to trademark “One more thing,” a catch phrase late CEO and co-founder Steve Jobs made famous around the world by using it extensively when introducing new surprise products during Apple’s media events.

As discovered by Wirtschaft, the United States Patent & Trademark Office (USPTO) awarded the trademark to Swatch back in May following its original application in November of last year. It’s scheduled to expire in 2024 though an opposition to the trademark is reportedly pending.

Apple’s ‘El Capitan’ European trademark filing confusingly includes tablets

Is Apple really readying an iPad that could run both iOS and OS X? The toaster-refrigerator dilemma has been occupying the collective mind of fans who have been keeping their fingers crossed for the convergence of the Mac and iPad ever since the original iPad debuted more than five years ago.

Apple’s European trademark filing for ‘El Capitan’ is certainly intriguing, to say the least, as it mentions tablets as one of the devices targeted by the desktop operating system, as revealed yesterday by Patently Apple.

Apple’s appeal to trademark ‘App Store’ in Australia tossed out of the window

It looks like Apple has been unsuccessfully in its appeal to trademark the term ‘App Store’ in Australia on basis that its application does not distinguish the applicant on its own, the Sydney Morning Herald newspaper reported.

According to court documents, Justice Yates on Wednesday ruled that Apple’s appeal be dismissed and that the company pay the court costs of the Registrar of Trade Marks.

To get you up to speed, the Registrar of Trade Marks initially refused to greenlight Apple’s proposed ‘App Store’ trademark in March of last year because it was “too descriptive,” prompting the California firm to appeal the decision in the Federal Court.

Apple’s ‘iPhone’ trademark is being challenged in India

Tamil Nadu-based company iVoice Enterprise is moving forward with its challenge to Apple’s ‘iPhone’ trademark in India, reports PatentlyApple. The firm has asked the country’s Intellectual Property Appellate Board (IPAB) to remove the trademark from their registry.

The initial complaint, known officially as a “rectification petition,” was filed on October 20, and many figured it would be immediately tossed out. However, today it is being reported that the IPAB is taking the trademark issue seriously, and has asked Apple to respond.

Mexican carriers can no longer use ‘iPhone’ name in ads

As reported by the Mexican publication El Universal, the Mexican Institute of Industrial Property (IMPI) has ruled that Mexican carriers are no longer allowed to make use of the “iPhone” name, since it violates the phonetically identical sounding “iFone” trademark owned by a small call center in Mexico. The trademark is filed under Class 38, which covers telecommunications services.

To be clear, Apple will still be able to sell the iPhone in Mexico and use its own trademark as it sees fit, but carriers won’t be able to. The basis behind the ruling is that, since Apple is not considered to be a telecommunication services provider, it is acquitted of being at fault. Instead, the IMPI has placed the blame directly on Mexican carriers, which do provide telecommunications services… 

Trademark filings discovered for Healthbook, HealthKit and iResearch

With Apple’s WWDC keynote now just a few days away, speculation regarding what the company will announce on Monday is heating up. We saw the iOS 8 and OS X banners earlier today, and now we have some mysterious trademark filings.

The folks over at MacRumors have discovered several trademark applications related to the term ‘Healthbook,’ which is a new app rumored for iOS 8. The documents don’t say they were filed by Apple, but looking at the clues, it’s fairly obvious…