Most of the major banks in Switzerland have adopted Apple’s service, and now UBS, a major holdout, is ready to implement Apple’s mobile payment solution in the coming weeks, more than six years following the services’s debut in the US.
We just told you how Apple has been hard at work getting Apple Pay into more public transit systems and now a new report outlines how customers in Switzerland can purchase a bus ticket with a dedicated Apple Watch app that’s integrated with Apple Pay. Swiss website Cominmag reports that the app in question, FAIRTIQ, files as the world’s first app to bring the ticket vending machine on the Apple Watch.
Following initial launch of iTunes carrier billing in Russia with Telefonica’s O2 and in Germany with VimpelCom’s Beeline unit nearly a year ago, Apple has now brought this alternative option to customers in Japan, Taiwan and Switzerland, according to reports from CNBC and Mashable.
Carrier billing lets customers without access to credit or gift cards have their app and media purchases charged directly to their monthly mobile phone bill or deducted from their prepaid amount.
As rumored, Apple’s mobile payment system on Thursday went live in Switzerland, its seventh country, expanding the European footprint for Apple Pay beyond the United Kingdom. The firm announced the service is available with initial support for MasterCard and Visa credit and debit cards issued by Bonus Card, Corner Bank and Swiss Bankers, with additional banks and credit card issuers to be added at a later stage. Apple Pay boss, Jennifer Bailey, said the company plans to bring Apple Pay to every major market in which its products are sold.
During yesterday’s WWDC 2016 keynote, Apple has confirmed that its mobile payments service is officially launching later this year in France, Hong Kong and Switzerland. Local Apple Pay webpages in these countries have already been refreshed to acknowledge the forthcoming launches in partnerships with Visa, MasterCard and American Express and detail participating banks and merchants.
After launching in the United States, the United Kingdom, Canada, Australia, China and Singapore, Apple Pay is about to make its debut in Switzerland on Monday, June 13, German-language financial outlet Finews reported this morning.
It will reportedly be supported at launch by Swiss private bank Corner Bank but it’s unclear from the report whether major banks UBS and Credit Suisse will work with the service beginning next Monday.
As Apple gears up to launch the iPhone 6s and iPhone 6s Plus in an additional 40 countries this coming Friday, October 9, in-store reservations for the new handsets have gone live through Apple’s Reserve and Pickup program in Belgium, Italy, Spain, Sweden, Switzerland and the Netherlands, MacRumors reported this morning.
These six European countries are part of Apple’s second wave of iPhone 6s launch. Apple has said that the new iPhones will be available in a total of over 130 countries by the end of the year.