Apple is planning its "most aggressive expansion yet" in the enterprise sector, according to a new report from Reuters. Citing sources familiar with the plans, the outlet says Apple is hiring a dedicated sales force, and working with developers who make industry-specific apps.
Apple is hoping to leverage its IBM and new developer partnerships into challenging market leaders like Hewlett-Packard, Dell, Oracle, and SAP. And its sales team is being tasked with pitching this new enterprise strategy to decision-makers at high profile firms, like Citigroup.