Here's something for naysayers to chew on: Reuters, the respectable news gathering organization, Friday morning issued a clarification stating it had withdrawn the story that was originally published under the headline "Apple exec dismisses cheaper iPhone as a market share grab — report". It's not clear what prompted Reuters to rescind its report sourced from an interview Apple's marketing honcho Phil Schiller gave to the Shanghai Evening News.
iDB also cited that Chinese newspaper interview, in which Schiller reportedly claims that “despite the popularity of cheap smartphones”, a so-called budget “will never be the future of Apple’s products”. It's unclear why Reuters has now distanced itself from Schiller's denial concerning the so-called iPhone mini project.
Managing Editor Matthew Panzarino of The Next Web has verified with Apple that it’s an official interview and Reuters relayed his claim. Later yesterday, however, the news organization updated its original interview story after the Shanghai Evening News made "substantial changes to its content", but didn't give the specifics.
Friday morning, Reuters retracts its story altogether. It's an interesting turn of events no matter how you look at it, one that raises new questions. Like, why would Reuters risk its credibility by pulling the Phil Schiller budget iPhone story, despite the supposed confirmation from Apple? So... What do you make of this?