Notebooks

This is Apple’s new MacBook Pro with Touch Bar, Touch ID & more

“The Mac is more than a product to us. It’s a testament to everything we do and create at Apple,” said Apple CEO Tim Cook at today’s “Hello again” Mac event as he unveiled long-expected updates to Pro notebooks. The new MacBook Pro has, as rumored, a programmable OLED touch bar substituting the function key row, called Touch Bar.

There’s also a Touch ID sensor powered by a new Apple-designed T1 chip. Like its predecessor, the new MacBook Pro comes in 13 and 15-inch flavors and each is available in Silver or Space Gray finish. 

WSJ: e-ink keyboards will be a standard feature on 2018 MacBooks

Following The Guardian’s report, based on a verified post on Reddit alleging that Apple recently met with representatives from Australian startup Sonder Design to discuss using its dynamic keyboard technology in a future Magic Keyboard, The Wall Street Journal has corroborated that such talks took place on October 11 in China.

However, Sonder CEO Francisco Serra-Martin denied in a press release that the meeting took place. Be that as it may, WSJ claims that the new dynamic keyboards will be a standard feature on next-generation MacBook laptops, which Apple is aiming to launch in 2018.

New Surface ad wants you to think that your Mac “ain’t fast enough”

It’s been only three days since Microsoft’s advertising department unleashed a new ad salvo at Apple’s direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it’s posted yet another video to conveniently reiterate its message ahead of iPhone 7’s launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.

Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain’t fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus.