“The Mac is more than a product to us. It's a testament to everything we do and create at Apple,” said Apple CEO Tim Cook at today's “Hello again” Mac event as he unveiled long-expected updates to Pro notebooks. The new MacBook Pro has, as rumored, a programmable OLED touch bar substituting the function key row, called Touch Bar.
There's also a Touch ID sensor powered by a new Apple-designed T1 chip. Like its predecessor, the new MacBook Pro comes in 13 and 15-inch flavors and each is available in Silver or Space Gray finish.
Following The Guardian's report, based on a verified post on Reddit alleging that Apple recently met with representatives from Australian startup Sonder Design to discuss using its dynamic keyboard technology in a future Magic Keyboard, The Wall Street Journal has corroborated that such talks took place on October 11 in China.
However, Sonder CEO Francisco Serra-Martin denied in a press release that the meeting took place. Be that as it may, WSJ claims that the new dynamic keyboards will be a standard feature on next-generation MacBook laptops, which Apple is aiming to launch in 2018.
It's been only three days since Microsoft's advertising department unleashed a new ad salvo at Apple's direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it's posted yet another video to conveniently reiterate its message ahead of iPhone 7's launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.
Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain't fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus.