Marketing

New ‘Your Verse’ feature: how iPad helps diagnose athletes’ concussions

Christian Zibreg ∙ March 25, 2014

After highlighting last month the many ways mountaineers use iPad for their extraordinary climbs, Apple last night refreshed its 'Your Verse' microsite with a new feature outlining how the popular post-PC device is being used to help diagnose athletes' concussions.

The section features athletic trainer Jason Cruickshank of Ohio's St. Edward High School who uses C3 Logix's concussion assessment iPad app to discover the symptoms moments after an event occurs and before they show up on the imaging test...

New Samsung ad takes simultaneous jabs at iPad, Surface and Kindle

Christian Zibreg ∙ March 20, 2014

Samsung's just posted a new ad to its YouTube channel inviting viewers to "do more" on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple's iPad, Microsoft's Surface and Amazon's Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.

The commercial's anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section...

Apple pushing iPhone 5c with new animated web ads

Cody Lee ∙ Updated April 16, 2018

Apple has been having a little more trouble selling the iPhone 5c than it anticipated. We've known this for a long time, and Tim Cook himself confirmed it during the company's last earnings call, essentially telling analysts that the handset has not been as popular as they expected.

But instead of throwing in the towel, Apple appears to be experimenting with a new advertising campaign to push the device. Animated ads, like the one you see in the screenshot above, have begun popping up on high profile websites like Tumblr, Yahoo and The New York Times...

LG’s bizarre G Flex ad is disturbing, infographic pretends the iPhone never existed

Christian Zibreg ∙ March 6, 2014

Titled 'The Most Human Phone Ever', LG's newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we've seen to date. Trust me, it's really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.

The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.

In another 'what were they thinking' moment, the illustration makes absolutely no mention of the original iPhone's release back in 2007 - it's as if Apple's handset never existed...

Apple brings another ad shop under its wing

Christian Zibreg ∙ Updated May 16, 2016

Apple for some time now has been moving to bulk up its in-house marketing team and bring a few of its favorite external ad shops under the same corporate umbrella. In the latest move, Rosetta, one of Apple's longtime advertising partners, has launched a new agency brand, Level, which appears to be exclusively dedicated to Apple. This is another example of Apple's ongoing efforts to consolidate all of its agency partners under the same roof...

Latest Samsung ads take swipes at iPhone’s screen size and iPad’s multitasking

Christian Zibreg ∙ February 19, 2014

Samsung is taking a page from Microsoft's book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple's iPad. Not only that, Samsung has actually borrowed the concept of Apple's inaugural iPad Air commercial dubbed 'Pencil' and applied it to its ad.

The ad titled 'Multitasking Redefined' highlights Samsung device's multitasking capabilities allowing it to render two apps side-by-side, because "doing two things at once is greater than doing one thing at once".

The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There's also another ad which uses a video of a LeBron James slam dunk to mock the iPhone's screen size.

Here it is...

Apple highlights how mountaineers use iPad for their extraordinary climbs

Christian Zibreg ∙ February 18, 2014

As part of its currently running iPad web marketing campaign, Apple on Tuesday morning refreshed its 'Your Verse' website, adding a new feature which highlights the many ways mountaineers Adrian Ballinger and Emily Harrington are using their iPads to plan ahead and climb some of the most feared mountains on Earth.

Their extraordinary climbs see the couple use Apple's tablet and special apps like the Gaia GPS topography app to plan their ascent, see the remote mountain regions in greater detail and more...

Ad execs disparage iAds over Apple’s ‘slow, cocky and downright stingy’ approach

Christian Zibreg ∙ February 18, 2014

iAd, Apple's advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple's "slow, cocky and downright stingy" approach to ad sales.

The problem boils down to Apple's lack of understanding of advertising as a relationship-driven business...

Chevy’s new Equinox ad stars Siri Eyes Free and it’s funny

Christian Zibreg ∙ February 10, 2014

General Motors a few days ago started airing a new television commercial for its brand now 2014 vehicle, the Chevrolet Equinox. The car features integration with Siri Eyes Free, an Apple-made voice-activated system which debuted in 2012 allowing drivers to interact with Siri on an iPhone, iPod touch or iPad using their voice, without taking their hands off the steering wheel.

Watch now how a perfectly normal conversation between a husband and wife goes wrong thanks to Siri...

Apple goes behind the scenes of its new ‘1.24.14’ Mac anniversary ad

Christian Zibreg ∙ Updated January 26, 2016

Apple this morning published a new 30th Mac anniversary video, titled '1.24.14' and shot entirely on iPhones and edited on Macs.

Now, less than an hour ago, the company's YouTube channel got refreshed with a behind-the-scenes video detailing the thought process that went into the creation of the well-received '1.24.14' ad.

I've included it for your viewing pleasure right after the break so give it a watch and then meet us in comments...

This commercial replaces the drones in Apple’s ‘1984’ Macintosh ad with Wall Street men in suits

Christian Zibreg ∙ Updated November 19, 2018

Apple ran its famous ‘1984’ Macintosh ad during the Super Bowl XVIII 30 years ago this month and advertising legend Lee Clow earlier this week hinted the company may be looking to advertise the Mac’s 30th anniversary during the Super Bowl XLVIII.

The $900,000 ad was also aired only one other time on television, on December 31, 1983 right before the 12:00 midnight sign-off on KMVT in Twin Falls, Idaho.

There have been countless attempts to copy the concept of Apple's award-winning commercial. Back in 2011, Motorola’s Xoom tablet ad played on the Big Brother theme, for example.

And now, financial services company Aspiration Partners LLC has created a take on '1984' which replaces the drones in Apple’s ad with Wall Street men in suits, watch it embedded right after the break...

T-Mobile steps up rhetoric with newspaper ad likening AT&T to Death Star

Christian Zibreg ∙ Updated May 16, 2018

T-Mobile persists in its anti-AT&T rhetoric and today marks a new chapter in AT&T trash-talking as the nation's fourth-largest wireless company puts out a press release ridiculing AT&T's $450 incentive for T-Mobile subscribers to switch.

Conveniently timed on the same day that AT&T released its Christmas quarter earnings report, the press release argues that AT&T's offer makes T-Mobile's own incentive to pay ETFs to switch a no-brainer because AT&T customers can now go to T-Mobile and then come back at no cost.

Seriously, if a customer takes advantage of T-Mobile's ETF offer and later decides he or she dislikes it for whatever reason, AT&T will pay $450 to take them back so they don't really lose anything. The Deutsche Telekom-owned operator has also revealed advertisements that should appear in print newspapers today to communicate this message nationwide...