Titled ‘The Most Human Phone Ever’, LG’s newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we’ve seen to date. Trust me, it’s really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.
The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.
In another ‘what were they thinking’ moment, the illustration makes absolutely no mention of the original iPhone’s release back in 2007 – it’s as if Apple’s handset never existed…
Here’s the commercial.
This commercial is so gross. If LG were trying to make the worst handset ad ever, they’ve succeeded.
And what’s up with talking into a mouth and listening into an ear?
Shouldn’t it be the other way around?
To be perfectly fair, we know LG can do way better than that.
As for the smartphone evolution timeline, it covers major mobile industry milestones starting with 1992 when the first text message (SMS) was sent and concluding with 2014 when LG introduced its curved-screen G Flex smartphone.
Pitched as “curved, flexible and self healing,” the G Flex is powered by Qualcomm’s Snapdragon 800 processor and has a 1.3-megapixel front-facing camera with a new face detection indicator that “delivers more accurate selfies”.
Other features include a curved six-inch AMOLED display with 720p resolution, a 13-megapixel camera on the back and 2GB of RAM. The G Flex is now selling in various markets worldwide and is available in the United States from AT&T, Sprint and T-Mobile.
And here’s that infographic.
No mention of the January 2007 iPhone introduction whatsoever!
As other commenters noted, LG did in fact introduce the first touchscreen phone in 2007, the Prada, but it went nowhere because a few months later Apple released its iPhone and changed the industry forever.
The Prada sold just one million units in eighteen months while Apple moved 6.1 million units of the original iPhone in fifteen months.
The G Flex won gold at 2013 IF Design Awards.
The company itself was named The Most Innovative Device Manufacturer of the Year at last month’s Mobile World Congress in Barcelona, Spain because it’s “impressive across the board with ground-breaking innovation”.
Apple’s iPad Air took home the Best Mobile Tablet award.
The annual Global Mobile Awards and Mobile World Congress are both organized by the GSM Association.
So, how did you like LG’s ad?