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How it’s made: black iPhone 7

Christian Zibreg ∙ Updated September 17, 2016

I'm sure you know that Apple's new iPhone 7 series brings two new finishes to the mix, replacing the previous Space Gray colorway.

Both are black, but one gives you classic anodized matte appearance while the other results in a highly glossy look and feel. The matte one is called simply Black and the glossy is referred to as Jet Black.

Wondering how they're made?

Good, because Apple's now shared a video in which it shows off a brand new manufacturing process it had to develop in order to create these new dark looks.

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This is the new iPhone 7

Christian Zibreg ∙ Updated June 28, 2017

The iPhone 7 is official and it's got most everything the rumor-mill has been clamoring for: a new high-gloss black colorway (they're using a new anodization process so we'll see about the scratches and dings), a dual-lens camera with curved appearance and accompanied by a new four-component LED flash, subdued antenna lines on the back, refined design using cutting-edge manufacturing process, and much more. Developing...

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Apple compresses its own keynote into a funny 107-second video

Christian Zibreg ∙ Updated September 11, 2017

Didn't have the time to sit through Apple's presentation and don't plan on watching it on your own time either? In the old days, you'd go to YouTube and search for “Apple keynote in 60 seconds,” “120 seconds”, ”180 seconds” or some such.

Well, there's no need for that anymore.

You heard me right: believe it or not, Apple itself has now created a condensed version of its own keynote presentation. It's aptly named “Don't Blink” and you really gotta see it: it's amusing, put together really well and just a nice throwback to those super-compressed keynote videos created by fans the world over.

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Apple releases iOS 10 Golden Master

Christian Zibreg ∙ September 7, 2016

Since launching a developer-only preview of iOS 10 at WWDC back in the summer, public beta testers and developers have been able to test-drive a plethora of cool new features coming to the iPhone, iPad and iPod touch this fall. Well, Apple's now finished work on its most significant iOS software update in years as iOS 10 just reached a Golden Master status.

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No, the new iPhones don’t capture 4K video in 60 FPS as was rumored

Christian Zibreg ∙ September 7, 2016

We now know that a Vietnamese site which said it had used a real iPhone 7 and made claims that the device would be capable of shooting 4K video at a silky smooth 60 FPS, was lying to us.

Apple's just wrapped up its iPhone 7 presentation, press releases are up on the site, the store is back online and we can clearly see that the iPhone 7 Technical Specifications webpage states in black and white that the much-enhanced camera system on both new phones still captures 4K video at 30 FPS, just like the iPhone 6/6s series.

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New iPhone price & availability: iPhone 7 starts at $649, iPhone 7 Plus $769, pre-orders Sept. 9, available Sept. 16

Cody Lee ∙ Updated May 17, 2018

The just-announced iPhone 7 will become available for pre-order on September 9, and start shipping September 16. The pricing for the smaller iPhone 7 starts at $649, as usual, but the iPhone 7 Plus gets a tad more expensive with a starting price of $769.

As rumored, both handsets will be available in 5 colors: Rose gold, Gold, Silver, Black and a new high gloss stainless finish called Jet Black. They will also come in new storage configurations: 32GB is the new entry level, 128GB,  and 256GB for the high tier.

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Apple announces Pokemon GO for Apple Watch

Christian Zibreg ∙ September 7, 2016

After amassing 500 million downloads around the world since its debut, Pokemon GO has become a cultural phenomenon. And now, it's about to become even better with news that Pokemon GO is coming to the Apple Watch. The main screen of the app shows you some stats regarding your activity (how far you walked, calories burned, etc) and, of course, pings you when a pokemon is nearby or you approach PokeStops.

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Nintendo announces Super Mario Run coming to App Store in time for holidays

Christian Zibreg ∙ September 7, 2016

Shigeru Miyamoto, the world-renowned Japanese video game designer, producer and creator of the Mario Bros series, announced on stage at Apple's event today that the Mario Bros series is coming to iOS devices exclusively in the form of a new game, called Super Mario Run. It's got a one-handed mode with tap-based controls letting you jump, change Mario's direction and so forth.

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Apple files trademark applications for “iSight Duo”, “A10 Fusion”, “Depth” and “Writeboard”

Christian Zibreg ∙ September 7, 2016

Trademark lawyer Brian Conroy today discovered some additional trademark filings by Apple, including one for something called “A10 Fusion” and the other for “iSight Duo”. Both of these trademarks were filed for on June 8, 2016 in Brunei. Additionally, Apple also filed for “Depth” and “Writeboard” trademarks.

The iPhone 7 Plus is said to have a dual-lens camera that should allow for true optical zoom and possibly the ability to refocus images after they have been taken.

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