Apple's iTunes Match service could be a hit after one analyst claimed the service could be utilized by around 30% of iPhone users.
The study carried out by RBC Capital Markets' Mike Abramsky asked iPhone users how likely they were to fork out the $24.99 subscription required to use Apple's iTunes Match service. The results point to 10% 'very likely' to sign up with a further 20% 'somewhat likely'.
Things get interesting when Abramsky points out that 30% of all iOS devices sold could bring in an estimated $1.5 billion of extra revenue for Apple...