Before wrapping up his career-defining iPhone presentation on January 9, 2007, Steve Jobs invited Stan Sigman, then the CEO of Cingular Wireless, to join him on stage and announce a partnership that would send shockwaves of fear throughout the wireless industry. For the first time in history, a telecom would work in concert with a phone vendor to make a revolutionary phone possible without messing the user experience with junkware.
Stigman even confessed publicly that he agreed to take on the iPhone without ever seeing it, "because of the confidence I have in Steve Jobs to deliver his vision". Notwithstanding, a trained eye could tell the two men were worlds apart.
One was an archaic executive stuck in the old days and the other a forward-thinking unconventional manager with uncanny ability to figure out what consumers wanted before they even knew it.
Here's a reminder of how Jobs really felt about carriers, the way they go about their business and how virtually nothing's changed...