Twitter has announced today that it is moving forward with its 'Promoted Video' ad project. The site has been testing Twitter Video Cards for several months now, and the results show that Tweets containing native video generate better engagement and more video views than other types of ads.
Thus, the company made it official today, saying that it's going to be performing a public beta test of Promoted Video on Twitter. The goal of the test is to make it easier for brands to upload and distribute video on the social network, and then of course to measure the reach and effectiveness of it all...