Although the iPhone 4 was already 7 months old when it launched on the Verizon network, Apple still went to great lengths to keep the CDMA version of the device a secret. Learning from its mistakes it made with the iPhone 4 prototype last year, Apple set strict rules and implemented tight security measures to ensure it didn't happen again.
Verizon staff weren't authorized to field test the device until just two weeks before its launch, after signing non-disclosure agreements promising they wouldn't let details slip. Those entrusted to test the device weren't allowed to call it an "iPhone" – it was given the code-name "ACME" and that's what it had to be called…