Apple yesterday started dressing up the Moscone West building ahead of Monday's keynote. The banners depicting flat icons hint at the iOS 7 redesign while revealing the conference slogan: "Where a whole new world is developing".
Numerous photographs of both the interior and exterior have arrived since and today we capture a glimpse of what looks like the official iOS 7 logo.
Unlike past graphics-heavy iOS logos, the newly revealed signage outside San Francisco's Moscone West depicts an elegant and very thin "7" against the white background. As you could imagine, it oozes minimalism and stylishness, which are said to be key themes behind the major iOS 7 overhaul.
Yes, 7 could mean anything and yes, we're pretty sure Apple meant iOS 7...