This past Friday, Apple's new iPad Air went on sale in 40+ countries at 8am local time. Third-party data suggests that early adopters are in fact liking the thinner, lighter and faster full-size iPad a lot, as corroborated by early reviews. If you compare usage data across its first three days of availability, the iPad Air usage is around five times that of its predecessor, the iPad 4. And compared to the popular iPad mini, the new iPad Air is four times more used during its first few days of availability than the first-generation iPad mini was...
iPad Air adoption dwarfs previous iPads