HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).
But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline 'Be Different'.
In a 90-second commercial posted to HTC's YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC's hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point.
The HTC One M9 is the latest flagship phone from HTC and it doesn't divert from what has made the HTC One line stand out among other releases from Android OEMs. If the all metal Galaxy S6 and S6 Edge didn't exist, then the HTC One would stand head and shoulders above the rest of the Android competition from a design standpoint. But even with Samsung's recent change in design taste, the HTC One M9 is one of the, if not the best looking Android smartphone that money can buy.
As a full time iPhone user, I feel like I have a unique perspective to lend to those of you who may be interested in the M9, or those of you who just want to know how other flagship phones are doing outside of the Apple ecosystem. In this post, I'll discuss 5 features that I love about the HTC One M9, and 5 features that aren't so hot. Be sure to tune in to our full video review as well.
A pair of videos have surfaced this week offering a good look at real-world multitasking performance of the iPhone 6 and iPhone 6 Plus relative to competition, while demonstrating the speedy 802.11ac wireless networking Apple's implemented on both devices.
The results suggest that the new iPhones offer nearly three times faster Wi-Fi performance than the iPhone 5s while beating out Samsung's Galaxy S5 and HTC's One M8 handsets in app loading times and task switching.
Samsung's marketing department has cleverly piggy-backed on the popularity of Ice Bucket Challenge, a phenomenon which has taken the world by storm.
For those who've been sleeping under the rock lately, the initiative saw such celebrities and Silicon Valley execs as Mark Zuckerberg, Apple CEO Tim Cook and marketing honcho Phil Schiller, along with former Microsoft CEO Bill Gates and many others, getting ice baths in the name of helping fund ALS research and benefitting the Motor Disease Association.
The official YouTube channel for Samsung Mobile UK this morning posted a video depicting its Galaxy S5 flagship smartphone taking the challenge.
Needless to say, the waterproof handset (IP67-certified) passes the test.
The best part is when Samsung nominates three handsets from its rivals: Apple's iPhone 5s, HTC's One M8 and Nokia's Lumia 930.
Following Samsung's unveiling of the Galaxy S5 last month, HTC today introduced its new flagship smartphone: the HTC One (M8). The handset is the direct descendent of the critically-successful HTC One, and it encapsulates the company's latest effort to boost flagging device sales.
The new One is both bigger and faster than its predecessor. While it keeps the same gorgeous all-metal body, the display has been bumped from 4.7 to 5-inches, and the quad-core processor runs at 2.3GHz. It also sports 2GB RAM, an UltraPixel camera, a 2600mAh battery and more...
It was bound to happen. You knew that once the iPhone 5s debuted with a fingerprint sensor, other manufacturers would follow suit. No, Apple wasn't the first to implement such a feature, but it has a way of mainstreaming stuff like this.
Today, HTC unveiled the 'HTC One max,' a 5.9-inch smartphone that includes a dedicated fingerprint sensor. Located on the rear of the device, the feature is activated via a swipe and can be programmed to recognize 3 different fingers...
As the iPhone's camera becomes the handset's most-used feature, Apple is increasingly looking for ways to enhance the experience. The latest example comes in a patent granted Tuesday which combines three sensors providing images with improved color saturation and lighting.
According to the patent approved by the U.S. Pantent and Trademark Office, the three-sensor technology described by Apple is part of a trend among smartphone manufacturers adopting multiple image sensors for greater mobile photography...
Is social networking giant Facebook looking for a new deal with South Korean smartphone giant Samsung? Speculation allegedly erupted on that front following a face-to-face meeting between a suit-and-tie Facebook CEO Mark Zuckerberg and Samsung President Shin Jong Kyun.
Although officially, the Samsung head would only say the conversation dealt with possible partnerships between the two firms, reports suggested Facebook may be looking to Samsung to bolster its floundering Facebook First on smartphones...
If you're HTC, I'd imagine you'd try anything at this point to drum up buyers for your new flagship handset. After suffering steep losses over the last several quarters, the Taiwanese electronics giant desperately needs the HTC One to be a hit.
And it's latest effort isn't a half-bad one. In an attempt to make it easier for iPhone users to make the switch to the One, HTC has enabled it to extract data from backup files. This will allow for automatic transfers of photos, videos and more...
Earlier this morning, Taiwanese handset maker HTC at a high-profile media event in London introduced its latest flagship handset, the One. In terms of speeds and feeds, this Android LTE device seems a winner: it sports a 1.7GHz quad-core Snapdragon 600 processor with 2GB of RAM, has front-facing speakers complete with a dedicated amplifier that play Beats Audio and boasts a 4.7-inch 1080p display coated with Gorilla Glass 2.
Encased in an Apple-like aluminum-clad chassis, the phone is bound to turn heads with its sleek appearance measuring 0.37 inches thick and weighing in at 143 grams. On the software front, the One runs HTC's Sense 5 UI layer on top of Google's latest Android 4.1.2 Jelly Bean operating system.
And borrowing from Windows Phone, there's a new feature called Blink Feed, basically a glorified Flipboard-like aggregator that turns your home screen into an endless stream of social updates, email messages and news articles. More tidbits and a few press shots right after the break...