Craig Federighi

Apple is “sorry” about “a pause” in Mac upgrades

A quick look at MacRumors’ Buyers Guide is all it takes to realize Apple’s neglected its Mac fans with slow upgrades. Part of the problem lies in Apple’s heavy reliance on Intel. Making matters worse, the chip maker abandoned its tick-tock release schedule as it’s become economically unsustainable.

Perhaps that’s why Apple summoned its senior executives Phil Schiller, Craig Federighi and John Ternus for “a small roundtable discussion about Mac” with five journalists (Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski and John Gruber).

Mac mini is “important” and shall remain a product in Apple’s lineup for the time being

Mac mini is an “important” model in Apple’s family of computers and will remain a product in the company’s lineup for the time being, said Apple’s Senior Vice President of Worldwide Marketing Phil Schiller when BuzzFeed’s reporter John Paczkowski asked him about the state of the most affordable Mac desktop. He did not say, however, when the small computer might receive a hardware refresh.