Apple

Apple: “We’re not against digital advertising”

Apple is getting ready to publicly launch the new App Tracking Transparency feature in iOS 14.5 that'll let its customers consent to being tracked across other apps and websites. The advertising industry has been bracing for these changes for months and now Apple's chief executive Tim Cook is on the record saying his company is not against digital advertising.

One in a million: Someone resold this iPhone 11 Pro with a misaligned Apple logo for $2,700

Photographs recently shared on Twitter show a fun little production mistake with one of the iPhone 11 Pro units exhibiting a misaligned Apple logo on the back of the device.

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Images show an iPhone with a misaligned Apple logo. This is said to be an extremely rare misprint. It could be rarer than one in a million. Surprise, production mistakes do happen

Shared by Internal Archive on Twitter, the images show a single iPhone 11 Pro unit with an Apple logo on the back of the device at an angle rather than being centered. That's not the only production mistake because the logo is also too close to the right edge of the device.

This imprint is said to be extremely rare, the poster notes.

https://twitter.com/ArchiveInternal/status/1380511781131550722

“I'd say one in a million or possibly even rarer,” they wrote. That's certainly a curious error to occur during production. When manufacturing issues with Apple gadgets do happen, they usually affect a certain batch of units made between very specific dates, not a single unit.

The original owner who bought the phone at an Apple Store was smart enough to keep it because the one-off mistake didn't stop someone from purchasing the unit for $2,700.

iPhone 13 Pro models said to have 15-20% less power consumption even with 120Hz displays

iPhone 12 wallpapers

Despite rocking 120HZ displays, the iPhone 13 Pro and Pro Max should consume 15-20 percent less power than the iPhone 12 Pro, according to a new report.

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The Pro models will use low-power LTPO technology. LTPO uses a power-efficient backplane. Samsung and LG to supply LTPO panels to Apple.

2021 is the year the iPhone goes ProMotion

Taiwanese trade publication DigiTimes corroborates earlier reports calling for a 120Hz iPhone.

Samsung Display and LG Display, now offering LTPS OLED displays for iPhones, are proceeding with capacity conversion to LTPO ones at their Apple-dedicated 6G OLED lines, with the conversion likely to be completed in the first half of 2021, the sources said, adding that production capacity will drop due to the added oxide step when LTPS is converted to LTPO.

The report states that the Pro models will consume 15-20 percent less battery power even with their 120Hz displays in use. Although not strictly mentioned in the DigiTimes report, that's almost certainly a result of switching to LTPO display technology and Apple's upcoming A15 chip which should consume less power than the current A14 processor.

→ How to turn off the Tap to Wake feature on your iPhone

All iPhone models to date refresh their screens sixty times per second. Doubling the refresh rate would bring smoother motion when navigating the iOS user interface, scrolling, playing games, watching high-frame-rate video and so forth.

Analysts and supply chain sources have been saying for months now that the next iPhone would adopt Apple's ProMotion display technology to double their screen refresh rate. The technology first debuted on Apple's 2018 iPad Pro tablet lineup.

https://www.youtube.com/watch?v=4KmWzQ0vVp8

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Drawing twice the images requires a faster GPU and memory, boosting power consumption. Apple is said to address that problem by switching to low-temperature polycrystalline oxide (LTPO) display technology that relies on a much more power-efficient backplane.

LTPO technology could also enable Apple to bring an always-on display to the next iPhone. Apple already uses LTPO technology in the Apple Watch Series 5 and Series 6.