http://www.youtube.com/watch?v=XtJBQHLdcM4
As Apple released its $329 iPad mini last year to compete with the growing crop of inexpensive seven-inchers, sales overtook that of the full-size model faster than Apple had envisioned. And because of it, the existing Android tablet vendors competing on the low to mid-end have been undoubtedly feeling lots of heat.
Amazon, which first legitimized the category with launch of the $199 Kindle Fire in September 2011, is reportedly about to up the ante with a $99 Kindle Fire version, a potentially disruptive move which will boost sales and popularize smaller, inexpensive tablets, but also put pressure on Apple and other tablet vendors to slash prices of their warez.
UPDATE: Amazon shoots down the rumor, says a $99 Kindle Fire is "not happening"...