Apple may have acquired the magazine platform Prss (pronounced ‘press’) for an undisclosed amount, according to an unverified report filed Tuesday by Dutch publication iCulture.nl [Google Translate] and corroborated by TechCrunch.
Citing a source knowledgeable with the situation, the article claims that several Prss employees are now working for Apple. An Apple spokesperson responded with the usual boilerplate message.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company representative told TechCrunch.
Prss is a browser-based collaborative tool that allows anyone to create and publish their own magazine on Apple’s Newsstand, no programming skills required whatsoever.