Owners of the Apple TV media-streaming box in the United Kingdom can now take advantage of both Entertainment Month Pass and Sky Movies Month Pass via an expanded NOW TV channel by UK home entertainment and communications provider Sky, technology website Engadget reported and Sky confirmed Wednesday.
These two new options are in addition to the existing £9.99 (US$16.5) Sky Sports day pass which launched on NOW TV in December 2013.
Both live and on-demand shows and movies are available with these monthly passes.
The popular linear pay-TV service’s £4.99 (US$8.20) Entertainment Month Pass offers latest shows like Boardwalk Empire, Legends and The Leftovers, and thirteen of the best pay TV channels, available with no contract.
The £9.99 (US$16.5) Sky Movies Month Pass (after a 30-day free trial) provides access to well over 800 blockbuster movies like American Hustle, Gravity, Anchorman 2: The Legend Continues, Saving Mr Banks, Philomena and Turbo with Jack Ryan: Shadow Recruit and Oldboy.
This pass also gives you access to the provider’s rich archive of popular TV Shows such as The Walking Dead, Lost, Mad Men or The West Wing. Both passes activate immediately upon purchase and are billed directly to your iTunes accounts.
Note that from October 16 a Sky Movies Month Pass will cost £9.99 US$16.5) per month and an Entertainment Month Pass will cost £6.99 (US$11.5) per month.
NOW TV is also available on the iPhone and iPad via a free iOS app.