We've been waiting for months to hear how long the Apple Watch's battery will last, and luckily the Cupertino-based company has appeased us during its "Spring Forward" media event on Monday. Apple says the Apple Watch will have an 18-hour battery life, or what Apple calls "all day battery life".
"During a typical day you can expect 18 hours. This works for most people I think," Tim Cook, CEO of Apple, told attendees at the event.
Apple has announced new updates for the MacBook Pro and MacBook Air, following the unveiling of the new MacBook at its event on Monday. While it doesn't bring any new, life-changing features, the updates bring a speed boost.
Apple’s “Spring Forward” event is underway at San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook said that Apple has challenged itself to “reinvent the notebook” before he took the wraps off a brand new MacBook model which weighs just two pounds and is available in silver, space gray and “a stunning gold.”
Featuring a twelve-inch screen with a Retina pixel resolution of 2304-by-1440 pixels, the display produces clearer images and consumes up to thirty percent less energy. The trackpad, now called, Force Touch trackpad, ditches away the mechanical design in favor of four sensors and Haptic Engine from the Apple Watch.
Apple's Jeff Williams has just taken the stage at the Apple Watch event to talk about a new venture for the company: medical research. The SVP of Operations explains how working on HealthKit for iPhone led the Cupertino firm to release a new platform to aid in medical research, called ResearchKit.
"For all the amazing breakthroughs medical researchers have made, they still face big challenges," Williams said. "Sometimes, researchers see patients only once a quarter, making it difficult to get a complete picture of their health." And that's where ResearchKit comes in—now researchers can create apps.
Apple has cut the price of its Apple TV from $99 to $69, following the announcement of HBO Now coming exclusively to the Apple TV in April.
"We would like to make it accessible to more people," Tim Cook, CEO of Apple, said during the company's "Spring Forward" media event on Monday.
Apple is holding its “Spring Forward” media event at San Francisco’s Yerba Buena Center for the Performing Arts and the company has just announced that HBO's rumored subscription service is debuting on the now discounted Apple TV set-top box next month at a fleet monthly fee of $14.99.
The CEO of HBO Richard Plepler took the stage to say that the service, dubbed HBO Now, will be exclusive to Apple at launch. Past, present and future programming will be available on Apple devices, via a brand new channel on Apple TV and a dedicated iOS app.
Apple's 'Spring Forward' event in San Francisco has begun this morning, and as usual, Tim Cook has taken the stage first to talk about the company's performance over the last several months. As you may recall, Apple had a monster holiday quarter after launching new iPhones and Apple Pay in the fall, so the CEO has plenty to talk about.
Apple's highly anticipated “Spring Forward“ media event is due in less than two hours and a report by The Wall Street Journal is now alleging that the company has been evaluating platinum for future versions of the Apple Watch.
Apple promised to offer the wrist-worn device in three versions created from custom alloys of stainless steel and aluminum, each in two finishes, as well as “unique formulations of 18-karat yellow and rose gold.”
Despite a huge unveiling of the Apple Watch at its September event in 2014, Apple remained incredibly quiet on specific details of its wearable, including some features and pricing. Luckily, Apple is holding a "Spring Forward" media event on Monday to help ease our minds.
Like its past events, Apple will be streaming the Apple Watch event on Monday for its customers to watch from its website.
Hours ahead of Apple's media event, Reuters reports that one of the biggest Apple product sellers, Best Buy, may not be carrying the Apple Watch at the wearable's launch in April. Best Buy wouldn't provide confirmation, however Reuters cites "sources with direct knowledge of the matter."
Apple has taken down its online Apple Store, hours ahead of the "Spring Forward" event happening on Monday.
The Cupertino-based company has posted the text: "We'll be back. We're busy updating the Apple Store for you and will be back soon."
iMovie, Apple's consumer-level software for editing video bundled free with every new Mac sold, has been refreshed today with support for the upcoming Photos for OS X application, which launches later this year.
With Photos for OS X integration, iMovie users can add photos to their projects by browsing their Moments, Collections, Favorites and Albums that have been stored in Photos for Mac, without leaving iMovie.