Apple

Hands-on with Apple’s new ultra thin 12-inch MacBook

Cody Lee ∙ Updated April 30, 2018

So by now you’ve likely watched Apple’s keynote, and know Apple unveiled a new 12-inch MacBook today, but thus far you've probably only seen it on stage or in marketing materials. Obviously the new laptop is going to look good in photos, but what about in real life?

Following the event today, select journalists were given the chance to go hands on with the new ultra thin MacBook, and have posted videos of their initial reactions. So naturally, we’ve rounded up some of these clips that show folks trying out the notebook for the first time.

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Video details smelting process of Apple Watch Edition

Timothy Reavis ∙ March 9, 2015

In today's keynote, Apple showcased videos about the metal refining processes of both the stainless steel Apple Watch and aluminum Apple Watch Sport, but omitted the solid gold Apple Watch Edition video, which appeared on Apple's website following the event.

Narrated by Jony Ive, the video provides an overview of the gold refining process, which yields a compound up to twice as hard as standard gold. The custom alloys of yellow and rose gold using precise amounts of silver, copper, and palladium to produce a specific hue of each color of gold.

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Apple Watch battery life: here are the official details

Christian Zibreg ∙ March 9, 2015

Now that Apple has shared full details concerning its highly-anticipated Watch devices, which goes on sale in the United Stated and eight major international markets on April 24, starting at $349, the Cupertino company has posted additional details regarding its “all-day”18-hour battery.

Of course, the advertised battery life depends on how you use your Watch. If you're just going to do things like checking the time, receiving notifications, using apps and doing a 30-minute workout, the battery should last up to eighteen hours before needing to be charged again overnight.

Here is what Apple had to say about the Watch's battery performance.

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Watch the inaugural Apple Watch ad and other promotional videos

Christian Zibreg ∙ Updated January 28, 2016

The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.

The video is available for streaming from the Apple website and is expected to be published soon on the company's official YouTube channel. UPDATE: the videos are now live on YouTube.

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Apple releases iOS 8.2 with Apple Watch support

Jake Smith ∙ March 9, 2015

Following its media event on Monday, Apple has launched the latest version of iOS -- none other than iOS 8.2. The software can be downloaded over-the-air from your iOS device or from iTunes.

The new software most notably brings compatibility for the Apple Watch and updates to the Health app.  

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Apple Watch will be available for pre-order April 10, ships on April 24

Cody Lee ∙ Updated April 30, 2018

Wrapping up the Apple Watch portion of today's event, Tim Cook answered a number of long-awaited questions regarding the upcoming wearable. We now know more about pricing, configurations, and when it's going to be available. Cook says the Apple Watch will become eligible for pre-order on April 10, and will start shipping on April 24.

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Apple Watch Edition will be available from $10,000, limited availability and quantities

Jake Smith ∙ March 9, 2015

It's the moment we've all been waiting for: Apple has finally announced the availability of its Apple Watch Edition, available for $10,000 when pre-orders begin April 10.

Given the price of the Apple Watch Edition, Apple CEO Tim Cook told attendees at the company's media event on Monday that it will be available in limited quantities and only in a limited number of Apple Stores.

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Apple Watch prices revealed

Christian Zibreg ∙ March 9, 2015

We're watching the “Spring Forward” event currently underway in San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook has revealed that the aluminum Sport edition of the wrist-worn device will cost $349 for the smaller 38mm model and $399 for the larger 42mm one.

The other model, the stainless steel Apple Watch, will set you back between $549 and $1,049 for the smaller 38mm version, depending on your choice of wrist band. The larger 42mm version will set you back $599 to $1,099 — again, depending on your band of choice.

As for the Apple Watch Edition, it's going to start at a whopping $10,000 and all the way up to $17,000. Quantities and availability will be limited.

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iOS 8.2 will be available for download today

Cody Lee ∙ Updated April 30, 2018

On stage at Apple's media event on Monday, Tim Cook announced that iOS 8.2 will launch to the public today. The software update, which has been in beta for several weeks now, will bring about the Apple Watch companion app that will allow your iPhone to talk to the upcoming wearable.

We saw a preview of the app back in January, when it was unearthed from a developer beta. It will allow users to customize a wide range of things on their Apple Watch including the Clock app with personalized monograms and alerts for notifications, people in your Contacts list, and more.

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