Apple's subscription-based music-streaming service based on Beats technology will not include a free tier supported by advertising akin to iTunes Radio, Re/code reported Friday morning.
This doesn't exclude the possibility of a time-limited trial for new customers, the publication added. According to unnamed sources who have talked to Apple executives, led by SVP Eddy Cue and Beats Music co-founder Jimmy Iovine, the music business “needs to get behind a paywall.”