The Apple Watch is just around the corner and Apple's PR department is in full swing. In addition to a series of fashion magazine covers featuring the device and a wide-ranging interview with Jony Ive in The New Yorker, London's Financial Times newspaper has now been given access to Apple's design czar.
Billed as “the man behind the Apple Watch”, Ive shares a few interesting details with FT's Nick Foulkes regarding crafting Apple's first wearable device.
He also touched upon other related topics such as the team’s meticulous attention to detail, the myopic approach to designing the Watch, how the device differs from the iPhone in terms of usage patterns and much more.