Advertising

Apple airs new ‘Hollywood’ iPad ad (update: Samsung, too)

Christian Zibreg ∙ February 24, 2013

http://www.youtube.com/watch?v=H8pj3WQyOzY

Just in time for The Oscars, Apple on Sunday aired a new television commercial for the iPad during the Academy Awards broadcast. Conveniently titled "Hollywood", the app via a “lights”, “camera” and “action” sequence takes us through a series of programs for filmmakers, as well as various movie and video editing applications from the App Store. And in line with the previous two ads, called "Alive" and "Together", this one also has some interesting subliminal messages...

LG teaches Apple how panorama should be done

Christian Zibreg ∙ February 22, 2013

http://www.youtube.com/watch?v=Rh-2_Nt8Wac#!

So LG is advertising the expanded panoramic and camera capabilities of its Optimus G Pro smartphone. At first blush, the commercial looks like a blatant ripoff of Apple's iPhone 5 ad titled "Cheese", down to the kids on the white background and the elongated "Cheeeeese".

On closer inspection, it has a nice twist to it, watch what happens after mark 0:30. Their VR Panorama obviously out-innovates Apple in how amazingly it stitches the photos together to produce a nearly 360-degree image. Apple better come up with some expanded panorama features in iOS 7...

Kindle ad praises the iPad’s Retina display, but…

Christian Zibreg ∙ February 5, 2013

http://www.youtube.com/watch?v=XtJBQHLdcM4

Amazon's advertising strategy took on an interesting twist indeed. Even though this commercial surprisingly praises both tablets, it paints the iPad as an overpriced choice versus the Kindle Fire HD, which starts at $199 for the seven-inch version.

Both tablets offer "stunning HD", the commercial proclaims. What Amazon "forgot" to tell viewers is that its 1080p screen is no match for the iPad's Retina display: the latter has a million more pixels (2,048-by-1,536) than the Kindle Fire HD (1,920-by-1,080). Nothing like the good ol' fine print, eh?

Apple specialist Sam Sung gets a mention in Samsung’s Super Bowl commercial

Christian Zibreg ∙ Updated January 26, 2016

http://www.youtube.com/watch?v=5ae7E8J7h7Y

If you live outside the United States, you could be wondering why all the fuss about Super Bowl. But to many of our U.S. readers, Super Bowl is America's favorite national pastime. Regardless of the camp you belong to, pretty much all of us love big-budget Super Bowl commercials, that much is a given. And speaking of advertising, Samsung ahead of Sunday's Big Game has "leaked" its anticipated commercial.

Conceptualized by the Los Angeles-based creative shop 72andSunny and directed by Jon Favreau, it features Knocked Up stars Seth Rogen and Paul Rudd who are called in to pitch their concepts for Samsung's Next Big Thing.

But despite their best effort to bat around crazy ideas with Bob Odenkirk (example: "crowdsourcing... we won’t have to think of ideas!”), Miami Heat star LeBron James makes a tablet cameo and lands the gig instead. Though it takes jabs at both the NFL and ad industry and mocks Psy and his Gangnam Style, interestingly enough the commercial isn't about Apple at all, sans a subtle reference that almost escaped my attention...

How Samsung came up with iPhone-mocking ads

Christian Zibreg ∙ January 23, 2013

When it comes to Samsung's Galaxy devices and competition with Apple, you could say its advertising approach is overly abrasive.

It doesn't shy away from likening Apple fans to iSheep, poking fun of those who'd wait in line for an iPhone and targeting the latest iPhone 5 in print, on Facebook and Super Bowl.

The South Korean firm buys expensive ad slots to spoof Apple on prime time TV, with a simple goal: isolate Apple fans from the 'others' by painting them as brainwashed drones who happily swallow whatever Apple happens to shovel down their throat.

As far as general public is concerned, Samsung's negative campaign has put it on par with Apple as people started talking more about its products. If you ever wondered how they came up with the risky iPhone-mocking idea in the first place, here's your answer...

New Samsung ad says iPhones are not for work, blasts BlackBerry

Christian Zibreg ∙ Updated July 24, 2016

http://www.youtube.com/watch?v=5fcUf4d-Y3s

You can't blame Samsung for amping up its anti-everyone advertising as it's worked out so well for them thus far. In this new commercial aired during tonight's NFC championship game and subsequently published on Samsung's YouTube channel, a bunch of hipsters working for a mobile games developer are depicted using Galaxy smartphones and tablets. In one instance, the clip highlights multitasking capabilities of these gadgets where you can set the video to play while continuing to browse the web or sort through your email.

Then the focus turns (mark 0:40) to one of the old guards who tells a young office chick that she won't "consolidate" her phones because she has "a system": her BlackBerry with its clickety-clack keyboard is for work and an iPhone with an ugly case is for home. The lady abruptly cuts off the younger colleague after her attempt to explain the benefits of the Galaxy S III: "Allie, please respect my system".

The commercial is a bit weird and primarily targets the struggling BlackBerry (talk about beating the dead horse). There are more jabs at RIM and Apple in an apparent shift of strategy as Samsung takes aim at enterprise market. Oh, and what's up with the unicorns and that guy from 30 Rock?

The iPad is becoming ad industry’s darling

Ed Sutherland ∙ Updated April 10, 2018

Here's one of those news stories that only confirm what we already suspected: Advertisers are in love with the iPad. Not only is the iPad preferred over its Android equivalents, but also the iPhone.

Users of the iPad are more liable to click on an ad than ads displayed on a smartphone or rival tablet, according to new industry research.

According to mobile ad company MoPub, advertisers prefer tablets over smartphones. The preference is because ads for tablets require little changes to move from the desktop or laptop. However, Madison Ave. has an especially soft spot for the iPad, which attracts consumers even more than the iPhone. In addition, ads on the iPad bring advertisers more revenue than those shown to Android tablet owners...

Ironically enough, Apple airs iPhone 5 commercial highlighting Do Not Disturb mode

Christian Zibreg ∙ Updated January 26, 2016

http://www.youtube.com/watch?v=eLJN_d2sVjk

Talk about ill-timed advertising! Apple's first new television commercial in 2013 which highlights a Do Not Disturb mode on the iPhone 5 has been spotted in the wild. We reported earlier that some folks were irked to wake up this morning to muted alerts for incoming calls and messages despite their iOS Do Not Disturb mode being outside its scheduled time.

I guess Apple's ad agency wasn't keeping tabs on tech news today. The 30-second clip above features tennis celebrity Serena Williams and her sister Venus. The ad can also be found on Apple's official YouTube channel in its high-def glory...

Apple’s Christmas ad, as it should have been…

Christian Zibreg ∙ December 29, 2012

http://www.youtube.com/watch?v=Q8twx1WZcns

Remember Apple's Christmas commercial with a girl singing "I'll Be Home" to her grandfather via FaceTime on an iPad mini? Yeah, it was that memorable - and for all the wrong reasons, cynics might add. Well, bright folks at Amidio certainly did seize the opportunity to take Apple's idea and one-up it a notch.

Have a look at their version and dare telling me it doesn't beat Apple at its own game. Here we have a grown up (and cutesy) girl singing the same song, but using Amidio's Futulele app to also play the tune on her iPad mini. Not sure about you, but I can instantly tell which one I like better...

Here’s Samsung’s Christmas ad that will ruin your childhood

Christian Zibreg ∙ Updated January 26, 2016

http://www.youtube.com/watch?v=XIKv1AXUmOk

Not sure whether or not you saw Samsung's TV ad starring Santa and Mrs. Claus where the characters share their sex tape using "the magic of S Beam on the Galaxy S III and the Galaxy Note II".

I know it's a rehash of Samsung's earlier (and pretty funny) take on a sex tape exchange between a guy and his wife. Let's be clear - I have absolutely no problem with sex in advertising, but that's a preposterous thing to air as we head into Christmas.

Just what exactly are kids supposed to think after being exposed to such a dramatized sexual innuendo involving their childhood hero? Seriously, what's next? A sexting Santa commercial? Thanks for ruining my childhood, Samsung!

Samsung dissing Apple’s Maps in Sidney

Christian Zibreg ∙ Updated March 19, 2019

You can't blame Samsung's marketing team for pouncing on Apple's every misstep. Remember the Apple Maps snafu in Australia that led to the police issuing a public warning advising against using the mapping product because it incorrectly placed the town of Mildura in the middle of Australia’s Murray Sunset National Park? Seen at the top is a new display banner found on Sydney’s George Street.

A mud-soaked SUV and a sign that reads “Oops, should have got a Samsung Galaxy S III. Get navigation you can trust” really needs no description. The wrong data Samsung's ad is referring to was supplied by the Australian government, iDB reported yesterday, and was incorrectly rendered in other mapping products...