Advertising

Is Samsung now king of cool? Galaxy S III ad tops iPhone 5 promo

Ed Sutherland ∙ December 5, 2012

Another arena has opened for Apple and Samsung to compete for the crown of 'most cool': advertising. For some time, the iPhone maker has had the ad market sewn up, producing luscious videos of products while creating family-friendly spots so sweet they make your teeth hurt. However, it appears the South Korea-based Samsung is giving Apple a run for the money, its Galaxy S III spot being named the most popular tech ad in 2012.

Apple's promo video of the iPhone 5 starring Jony Ive & Co. didn't even break into the Top 5, the seven-minute ad reaching #6 with 18.4 million views on YouTube and elsewhere. The #1 Galaxy S III ad takes Apple to task as a brand past its prime, drew 71.8 million views...

Apple abandons 2013 Super Bowl, risking more ridicule

Christian Zibreg ∙ Updated February 27, 2017

Will Samsung once more take advantage of the looming Super Bowl opportunity to ridicule Apple, like it did last year launching a campaign which poked fun of the folks who'd wait in line for the iPhone? Given the fifty different lawsuits spread across four continents, it's difficult to imagine otherwise. Samsung has already secured a spot in the big game, but Apple, unfortunately, has again passed on the opportunity to convey its message to Super Bowl's huge audience.

Ad prices have increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. But ad rates don't concern Apple and Samsung, both big spenders when it comes to advertising. SVP of Worldwide Marketing Phil Schiller revealed during the Apple v. Samsung trial that Apple in fiscal 2010 spent to the tune of $346.6 million advertising the iPhone and iPad in the United States.

That's peanuts compared to what Samsung spends advertising its gadgets. The Galaxy maker, according to independent analyst Horace Dediu, has an annual budget of nearly $12 billion for advertising, commissions and sales promotions...

Microsoft amps up Surface advertising with new ad titled ‘Groove’

Christian Zibreg ∙ November 26, 2012

http://www.youtube.com/watch?v=GgzzQUvNm8U

Microsoft's inaugural ad for the Surface tablet initially captured our attention, with its pro dancers performing all sorts of crazy moves with their tablets certainly helping a great deal with that. The software maker then followed up with the somewhat subdued teaser on the eve of Surface's launch.

On Cyber Monday, Microsoft has stepped up its game with a new television commercial seen above. It kinda looks familiar. Pretty sure I saw a similar concept involving jumping gadgets somewhere before...

Best Buy ad highlights all things Apple

Christian Zibreg ∙ Updated October 16, 2017

http://www.youtube.com/watch?v=VEKer84625Q

Consumer electronics retailer Best Buy is airing an interesting new television commercial 100 percent dedicated to Apple products found at its outlets. The ad is titled "Gifts That Do: Finding Santa" and depicts a retail employee telling a kid that he can do pretty much everything with Apple products, including reaching Santa over FaceTime...

Apple embedding the exploding iPod ad online

Christian Zibreg ∙ Updated February 8, 2016

http://www.youtube.com/watch?v=SgfJn8FsSKg

This reminds us of Apple's famously interactive version of the Mac vs. PC campaign spotted at the top of NYTimes.com and other big media web properties. This time around, Apple has taken its nicely done dancing commercial for the new iPods and embedded it on various places online, like the indie music review site Pitchfork that in the past ran Apple's custom iPod touch page-topper ad.

It's interesting because the publication draws hipster audience so it's clear who Apple's target is. By the way, turn down the volume before hitting the Play button. Don't you just live how the little things 'explode' out of the box?

Apple owns 37 percent of the fragmented mobile ad market

Ed Sutherland ∙ Updated January 26, 2016

Apple continues to lead mobile advertising, despite Samsung's strength in handset sales, a new report out Monday indicates. Apple accounted for 37 percent of mobile ads while Samsung had 24 percent. The rest of the mobile pack were left in the two firms' dust. Cupertino's mobile ad lead over Samsung actually grew by three percent during the third quarter, with a little help from the iPhone 5, which was released at the end of the third quarter, according to Adfonic's AdMetrics report...

New in iOS 6.1: Reset Advertising Identifier

Cody Lee ∙ Updated January 26, 2016

With the release of iOS 6, Apple replaced its controversial unique device identifier system (or UDID) with the Advertising Identifier. It's a non-permanent, non-personal, device identifier, that advertising networks use to track your behavior.

Since its introduction, users who don't like targeted advertisements have had the ability to limit ad tracking via a toggle in the Settings application. And in iOS 6.1, users will gain the ability to reset their Advertising Identifier as well...

Apple airs two new iPad mini ads highlighting iPhoto and iBooks apps

Christian Zibreg ∙ Updated February 13, 2018

http://www.youtube.com/watch?v=fdmkhzGD-ZA

Apple Sunday afternoon posted a pair of television commercials for the iPad mini. Unlike the inaugural ad which focuses on the GarageBand app, these new clips highlight Apple's own iPhoto and iBooks apps for the tablet, the former provided as a $5 download. Using the effective side-by-side format, the first commercial, named Photos and see above, takes us through the various photo management and editing capabilities of the iPhoto app.

The other is called Books and shows off various iBooks. As you'd expect, both apps behave exactly like on full-sized iPads. The ads are available as QuickTime streams from Apple's home page and via Apple's YouTube channel. I've included the Books commercial right after the break...

Fan-made ad teaches Microsoft how to advertise the Surface against the iPad

Christian Zibreg ∙ November 8, 2012

http://www.youtube.com/watch?feature=player_embedded&v=4d5xkULjc50

Instead of a boring teaser, the weird Movement commercial, a meaningless self-made drop test clip, cheesy making-of footage and a whole bunch of other all too easily forgettable videos, maybe Microsoft should have employed the talent of Forest Gibson? The guy clearly has a better idea of how to position Microsoft's Surface tablet against the iPad juggernaut...

Samsung to re-brand itself at CES 2013

Christian Zibreg ∙ Updated January 29, 2016

It is no secret that the Samsung logo along with its brand appearance isn't the best fit to convey the South Korean conglomerate's many business. Samsung makes refrigerators, vacuum cleaners, smartphones, tablets, networked TV sets, computers and many more items. It's also a big player in construction, weapons tech, life insurance, advertising and theme park industries, to name a few.

The word on the street is that the company will launch a new brand image at CES 2013 and has enlisted the talent of Scott Bedbury, a freelance brand consultant who has also worked with Starbucks and is now reportedly tasked with creating a “more vibrant International brand image alongside the likes of arch rival Apple”...

Amazon pulls anti-iPad mini ad from its web site

Christian Zibreg ∙ Updated April 10, 2018

Wow, that was fast. The iPad mini hasn't landed on store shelves yet and already Amazon has removed a comparison ad on its home page which painted the device in unfavorable light to its own Kindle Fire HD tablet. I guess they didn't like mostly raving reviews that describe the device as being beautifully constructed, fast, fluid and hard to resist - price be damned. Or perhaps alarms were raised at Amazon when another report suggested that Apple's marketing boss clarified that the iPad mini does have stereo speakers where in Amazon's ad claimed it didn't? What goes around comes around, Amazon...

Phil Schiller reportedly confirms the iPad mini has stereo speakers

Christian Zibreg ∙ Updated April 10, 2018

In a classic marketing 101 move, online retailer Amazon last week highlighted the iPad mini's perceived flaws in a huge Kindle Fire HD ad on its web site. The move came after Amazon uncharacteristically compared the iPad mini to its tablet in an earnings release announcing its first loss in nine years. Advertising against the iPad mini, Amazon listed Apple's device as having a mono speaker versus dual stereo speakers on its tablet. Some people likely bought this as Apple's own web page makes no mention of stereo speakers and the Tech Specs page only confirms "built-in speaker".

Always quick to right the wrongs, Apple's head honcho of worldwide marketing allegedly confirmed in an email exchange with a fan that the smaller iPad does have built-in stereo speakers. We expect Amazon to update its homepage ad shortly...