This reminds us of Apple’s famously¬†interactive version of the Mac vs. PC campaign spotted at the top of and other big media web properties. This time around, Apple has taken its nicely done dancing commercial¬†for the new iPods and embedded it on various places online, like the indie music review site Pitchfork that in the past ran Apple’s custom iPod touch page-topper ad.

It’s interesting because the publication draws hipster audience so it’s clear who Apple’s target is.¬†By the way, turn down the volume before hitting the Play button. Don’t you just live how the little things ‘explode’ out of the box?

The ad was first spotted by a Twitter user @ihkdesign and reported by 9to5Mac.

If you’re wondering about the background music, it’s “Yeah Yeah” by Willy Moon.

Note that Pitchfork is an online-only publication. Apple usually runs ads on television and buys ad space in big name newspapers and magazines.

I like how they’re targeting blogs with this new campaign.

Tip us if you spot this ad embedded on other web sites.