Advertising

A cringey Facebook video tries to sell the idea of privacy-breaching personalized ads

Facebook has launched a new campaign to tell the world that small businesses operating on its social platforms rely heavily on personalized advertising. It includes a video, titled “Good Ideas Deserve To Be Found,” featuring Houston-based fashion brand House of Takura. The company omits the fact that targeted advertising available on its platforms is a result of massive privacy breaches. Facebook is vehemently opposing Apple's upcoming App Tracking Transparency initiative that will require iOS apps to seek user permission to track users.