Watch Apple’s new “Haystack” ad showing finding a misplaced iPhone via Apple Watch

A new iPhone 12 commercial from Apple, dubbed “Haystack,” demonstrates how easy it is to find a misplaced iPhone with an Apple Watch.

Haystack: Finding a list iPhone via Apple Watch

Published on Apple’s YouTube channel, the 60-second video is filmed somewhere in the Midwestern United States. It’s a pretty nicely done ad featuring an old cowboy faced with finding a needle in the haystack, as the saying goes. In other words, he’s misplaced his iPhone in a literal haystack, but—thankfully—his Apple Watch comes to the rescue.

Watch the “Haystack” video embedded below.

The ad is set to the song “Searching (For Someone Like You)” by country singer Kitty Wells. “An iPhone that’s lost is easily found,” reads the description. “Relax, it’s iPhone + Apple Watch.”

How to find a lost iPhone with Apple Watch

You can use a dedicated toggle in Control Center on Apple Watch to locate your handset.

  1. Touch and hold the bottom of the screen, then swipe up to open Control Center.
  2. Touch the Ping iPhone button.

Your phone will emit a tone continuously so you can track it down.

If you don’t hear a tone, your iPhone most likely is not nearby. To make it easier to locate a misplaced iPhone in the dark, simply touch and hold the Ping iPhone button. Doing so will prompt a nearby iPhone to both produce a pinging sound and have its flash blinking.

How to track a lost or stolen iPhone or iPad

It’s important to know that you can only locate a lost or misplaced iPhone if it’s within Bluetooth range. In case your iPhone isn’t in range of your Apple Watch, a support document on the Apple website advises using the Find My web app on